How Brands Like Audi and Pez Are Winning the AR Game
Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although...
View ArticleFacebook’s New Ad Campaign in India Is a Tribute to Personal Expression … on...
Right now we're probably all hard-pressed to relate Facebook in any productive way to "freedom" or "expression" (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be...
View ArticleMcgarrybowen Names New U.S. President After Losing Simon Pearce to JWT
Dentsu Aegis Network's mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North...
View ArticleQ&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website...
Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory's Amy Farrah Fowler (who is engaged to Jim Parsons' Sheldon Cooper in the show) or...
View ArticleClever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad
There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a...
View ArticleFacebook’s Credit Her Campaign Will Debut on International Women’s Day
International Women's Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook...
View ArticleThis Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer...
Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands...
View ArticleAmerica’s Oldest Beer Brand Hires a New Agency to Guide Its Expansion
America's oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a...
View ArticleSherwin-Williams Names Mono as Creative Agency of Record for 3 of Its Brands
Sherwin-Williams Consumer Brands Group has selected Minneapolis-based MDC Partners agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be...
View Article3 Ways Social Media Customer Service Impacts the Bottom Line
Great social media customer service has a strong impact on a business' bottom line. Done well, it means customers will spend more, it improves efficiency and it generates data that you can use to...
View ArticleIt’s Still a Tide Ad: Revisiting Saatchi’s Super Bowl Campaign, a Month Later
A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was struggling mightily with the headache...
View ArticleMcDonald’s Flipped Its Famed Golden Arches for International Women’s Day
McDonald's made a major play to celebrate International Women's Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in...
View ArticleYouTube TV Doubles Down on Controversial World Series Partnership in Expanded...
If you thought the "World Series presented by YouTube TV" was a mouthful last fall, you'll now have two more years to get used to the moniker. The live TV streaming service and Major League Baseball...
View ArticleFrom Barbie to Bud, What Brands Are Doing for International Women’s Day
Today is International Women's Day, and brands are committing like never before to honoring women everywhere, especially in light of the #MeToo movement that has rocked so many industries over the past...
View ArticleVideo: We Asked New Yorkers to Name the Brands Behind This Year’s Oscars Ads
The ratings may not have been great, but there were a number of good commercials during ABC's broadcast of the 90th Academy Awards on Sunday. So, the Adweek video team headed down to New York's...
View ArticleYouTube Will Teach Brands at SWSW How to Strategically Use 6-, 15-Second and...
If telling a story in six seconds, 15 seconds and with long-form spots has become the new standard, how can brands and agencies use that to their advantage? That's the question YouTube is hoping to...
View ArticleMondelez Launches Global Media Review, Picks Spark Foundry and VaynerMedia...
Mondelez International, one of the world's largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency...
View ArticleL.A. Is Getting a Mermaid Museum as Part of Freeform’s Campaign for Its New...
Blending at least two formidable pop-culture trends, cable channel Freeform will open a Mermaid Museum in Hollywood this month as a free, four-day glitter-bombed Instagram mecca. Kind of like the...
View ArticleGoogle Plays Up Gender Equality-Related Searches for International Women’s Day
Google--which has notoriously struggled with its own sexual harassment issues--is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a...
View ArticleUnilever Claims to Have Saved 30% on Production Costs After Taking Work In-House
Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had saved about 30 percent on agency fees...
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