Latest Wells Fargo Snafu Is a ‘Great Example’ of the Changes Its Ad Campaign Touts, According to CMO

The latest Wells Fargo hiccup--some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal--made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo. That might seem like a problem. But it isn't an issue for CMO Jamie Moldafsky, who...