3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleMaya Moore Recreates Michael Jordan’s Classic ‘Wings’ Pose in a Powerful...
Back in the day, we all wanted to be like Mike. This week, Nike's own Jordan brand named a new heir to his throne: Maya Moore, star small forward for the Minnesota Lynx of the Women's National...
View ArticleLatest Wells Fargo Snafu Is a ‘Great Example’ of the Changes Its Ad Campaign...
The latest Wells Fargo hiccup--some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal--made the news last week, shortly after the company...
View ArticleYouTube: Here’s How to Turn On ‘Take a Break’ Reminders
YouTube recently added an optional feature to its mobile application that will remind users to "take a break" after they've watched videos for a set amount of time. Our guide will show you how to set...
View ArticleTo Help Fans Raise Money, These Soccer Stars Held an Insane Real-Time Auction
Selling an old favorite soccer jersey online isn't the easiest way to get rich quick, or even to finance a new personal project you're trying to get off the ground. But automaker Dacia and agency...
View ArticleQ&A: WSJ’s Membership GM on Why We’re Seeing More Paywalls for Digital Content
While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall...
View ArticleA New Sprite Flavor Is Coming to McDonald’s, So Naturally the Brand Launched...
Another week, another limited edition clothing line hitting the market courtesy of your favorite brands. This time around McDonald's is teaming up with Sprite to kick off the fast-food chain's "That's...
View ArticleJack Link’s Sends Media Account to Independent Agency Empower
Jack Link's has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that...
View ArticleFox Reportedly Reaches Agreement With WWE to Air SmackDown Live
Fox's deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million...
View ArticleKarla Welch Reimagines Levi’s Staples in Celebration of 501 Day
Levi's 501 jeans are so iconic they have their own aptly named Levi's 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on...
View ArticleAdobe Acquires Magento Commerce for $1.7 Billion
Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud--which includes digital commerce, order management and predictive intelligence--will enable Adobe to integrate commerce...
View ArticleHow Advertising Can Retain and Benefit From Its Introverts
When Madwell's co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what...
View ArticleUM Hires Global Chief Financial Officer Away From WebMD
Universal McCann's new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served...
View ArticleThe Most Popular Mobile Payment App Isn’t Apple Pay … It’s Starbucks
In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market...
View ArticleTwitter Is Shuttering Its TV Apps for Roku, Android TV, Xbox May 24
Twitter's recent push to steer users to its flagship mobile applications and desktop site and away from other apps, both third-party and Twitter-owned, will claim three more victims Thursday, as...
View ArticleWorld Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the...
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative...
View ArticleNielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...
View ArticleThe Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the...
As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing...
View ArticleStoli Gets Colorful for LGBTQ Rights on Harvey Milk Day
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...
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