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‘Brilliantly Dumb’ Can Be an Effective Strategy, and Other Advice From Our Industry Panelists

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Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning "big ideas" into "long ideas." Here are our top takeaways from the event: Dumb is OK if it catches fire In a panel called "Creating Long-Term Ideas in a...

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