Ally Financial Hands Media Account to MediaCom as It Closes in on Creative,...
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing...
View ArticleThese 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity....
View Article9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few...
View ArticleCall Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack...
View ArticleAn Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed...
View ArticleTelemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign...
View ArticleNo Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleL’Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and...
CANNES, France--Later this year, L'Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense of what would work for your face. Using augmented...
View ArticleWhen Bots Fail, So Do Brands
The world has been overrun by bots, but that's not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites...
View ArticleThe Maryland Cannabis Market Matters More Than Companies May Realize
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. The grass is getting much greener for the...
View ArticleAdobe Wants to Bridge the Gap Between First- and Last-Touch Attribution
The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be seen. That is to say customer journeys are...
View ArticleSee 8 Latin American Campaigns That Could Walk Away With a Cannes Lion
Listening to the evolution of creativity in Latin America, through the experiences of Humberto Polar, chief creative officer of Grey Mexico, is fascinating. Though countries like Brazil and Argentina...
View ArticleIn New Discovery Ad Offering, Brands Appear Only in New Episodes of...
When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined...
View Article‘Brilliantly Dumb’ Can Be an Effective Strategy, and Other Advice From Our...
Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning "big ideas" into "long...
View ArticleDavid Droga Still Has Faith in Advertising, Even If You Don’t
"Advertising's not going away. Really shitty advertising is going away, and I bid that farewell," said David Droga in opening a "smaller" but "more condensed" Cannes Lions Festival of Creativity for...
View ArticleWieden+Kennedy Names New Global Brand Director for Nike
Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading its Nike account globally. Gustavo formerly served as managing director of W+K S?o Paulo, and was part of the team...
View ArticleCan’t Do Cannes This Year? You’ll Still Inspire FOMO With ‘Cannesfaker’
CANNES, Frances--You may have heard rumors that attendance at this year's Cannes Lions Festival is down--and that's not just because of all the Publicis employees who had other places to be. Fear not,...
View ArticleHere’s What You Need to Know About Cannes Lions on Day 2
As we begin Day 2 of the Cannes Lions festival, a few themes are emerging: the need to balance creativity and tech, parse blockchain fact from hype, and speculate about the future of holding companies...
View ArticleNielsen and Comcast Team Up to Measure VOD and OTT Ads
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast's ad-serving platform FreeWheel to determine ratings for the...
View ArticleSpotify Plays on World Cup Fervor and Celebrates Multiculturalism With...
Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be...
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