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Jack Daniel’s Unveils Facial Capture Technology on the Side of a Truck for LA Pride

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Jack Daniel's is celebrating Pride Month with a colorful art installation called #FlavorsOfPride--a projection-mapping "showtruck," which it unveiled at the LA Pride festival. The projection truck features a three-minute video celebrating diversity within the LGBTQ community, and uses facial capture technology to incorporate festival-goers' faces into the visual installation. Viewers' faces are projected onto the...

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