Here’s What You Need to Know About the First Day of Cannes Lions 2018
Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year's best advertisements. But with all of the panels, networking events, beach takeovers, yacht...
View ArticleMcDonald’s Unveils the “Frylus”—So You Can Finally Snap Selfies With Sticky...
Picture this--you want to take a killer selfie, but you're already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don't worry--McDonald's has a solution to this...
View ArticleHow Publishers Can Benefit From Demographic Audience Guarantees
From Facebook's algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities...
View ArticleWhat Makes a ‘Living Business’? Staying Relevant and Remaining Flexible
Consumers are fickler than ever, and U.S. businesses that can't adjust are at risk of missing out on a serious amount of revenue, according to new research released today from consulting and business...
View ArticlePinterest Partners With FabFitFun For a New ‘Pinterest Box’
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Pinning products is taking a backseat on...
View ArticleMother’s Day Was a Hot Topic on Facebook and Instagram in May
Mother's Day sizzled across both Facebook and Instagram in May, while Memorial Day was the other holiday or event of choice for Facebook users and Instagrammers chatted it up about Cinco de Mayo,...
View ArticleCannes Conversations: Sparking a New Generation of Women in Leadership
CANNES, France--Few conversations have been more high-profile and passionate at this year's Cannes Lions than those about #MeToo, gender balance and the pervasive dangers of toxic masculinity. These...
View ArticleInstagram: Here’s How to Stop Users From Sharing Your Posts to Their Stories
Earlier this year, Instagram introduced the ability for users to share other users' posts to their Instagram Stories as stickers. If you don't want users to be able to share your posts in this way, our...
View ArticleThinking of Hiring Talent From Cannes? Focus on the Skills That Led to the...
Cannes Lions provides a recruiting opportunity like no other; the talent showcased and attending the festival is undeniable. It is a beacon, showing how all aspects of the industry are evolving, from...
View Article6 Insider Tips to Help You Traverse VidCon Like a Pro
It's June, so in my world that means it's time for VidCon! Yes, that's the company Viacom acquired earlier this year. It is yet to be seen how that will impact VidCon, but I am hopeful the event will...
View ArticleJack Daniel’s Unveils Facial Capture Technology on the Side of a Truck for LA...
Jack Daniel's is celebrating Pride Month with a colorful art installation called #FlavorsOfPride--a projection-mapping "showtruck," which it unveiled at the LA Pride festival. The projection truck...
View ArticleSnickers Created a ‘Hunger Bunker’ Escape Room to Launch Three New Candy Bar...
If you haven't heard the news yet, Snickers just started to roll out three new "Intense" flavors--sweet and salty, fiery and espresso--to satisfy all of your hunger pangs. In honor of the trifecta of...
View ArticleInstagram: Here’s How to Share Someone’s Post to Your Story
Earlier this year, Instagram launched the ability for users to share other users' posts to their Instagram Stories as stickers. Our guide will show you how this feature works. Note: These screenshots...
View ArticleSir John Hegarty Explains Why Cannes Lions Will Always Be Awash in Fake Work
CANNES, France--Sir John Hegarty has seen pretty much everything during his four-plus decades in the ad industry. And every time awards season comes around, that includes lots of fake work. "It's...
View Article5 Ways to Spice Up Your Case Studies and Create a Lasting Impression
Awards season is a whirlwind. Submission after submission, ceremony after ceremony. And for many, it climaxes with the big event in France. I have served as a judge at many of these shows: the Effies,...
View ArticleOgilvy West, South CEO Leaves for BlockV
Ogilvy's CEO for its South and Western region offices, Michael Dobak, has left the agency to join blockchain platform BlockV as its chief marketing officer. "Michael has been a classic client service...
View ArticleWhy Brands Need to Pay Attention to Augmented Reality Now More Than Ever
You probably remember Pok?mon Go and the wave of excitement it ushered in just a few years ago for social media and other interactive social messaging platforms to implement augmented reality (AR)...
View ArticleSkip the Lattes, and the Gym: A Sassy Tween Offers Money Tips in Australian...
It's mortifying enough to get lectured by a child about your drunken-sailor, free-spending ways, but it's even worse if the kid could be right. Sunny, a truth-telling tween with a lethal side-eye, was...
View ArticleT-Mobile and Sprint Say They Need to Merge to Compete in 5G Race
Sprint and T-Mobile are calling on regulators to approve their merger in the interest of better 5G service--and America. The carriers argued in a 700-page Federal Communication Commission filing this...
View ArticleA Blind Runner Has No Time for Doubt in Nike’s Latest Empowerment Campaign
Sometimes, when a task seems too daunting, and the fear of failure looms large, asking "Can I?" or "Should I?" will only deflate your dreams. At such times, it's probably best to skip the questions,...
View Article