Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7304

How a Surge of Tourists and Ecological Threats Led to Palau Pledge, Cannes’ Top Campaign

$
0
0
CANNES, France--Typically, tourism policy changes in small island nations don't spark international attention. But at this year's Cannes Lions, that's exactly what took center stage. Palau Pledge, a conservation initiative created by Australian agency Host/Havas, was the festival's most highly honored campaign this year, taking home an unmatched three Grand Prix. The project won top...

Viewing all articles
Browse latest Browse all 7304

Trending Articles