Agency Reimagines the #WhatTheFluffChallenge With a Dog Influencer to Help Curb Animal Abandonment

It's been hard to miss the #WhatTheFluffChallenge on social media in recent weeks. It goes like this--a pet owner stands in a doorway, hiding behind a blanket, while their dog or cat looks on eagerly. The human then runs to hide while simultaneously dropping the blanket, making it look as though they have disappeared and...