Goodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleHow Brands Are Making Pop-Up Shops More Interactive and Instagrammable Than Ever
From Taco Bell's movie theater to Poo-Pourri's "Poop-Up" shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand...
View ArticleYou Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare
Can Bezos cure America's healthcare blues? No stranger to bold initiatives, Amazon's founder and chief executive began writing a prescription in January, joining Berkshire Hathaway's Warren Buffett and...
View ArticleAdweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand...
This year's installment of The Power List, our fourth annual ranking of the top players across advertising, marketing, media and tech, sees Amazon's Jeff Bezos return to the prime position, placing...
View ArticleEditor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing
We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of...
View ArticleWhy Influencer Marketing Is Unique and Even More Vital for B2B Marketers
In recent years, social media influencers have become a centerpiece of business-to-consumer marketing strategies, but as its popularity grows, business-to-business brands are starting to follow suit. A...
View ArticleCalling for Submissions for the 2018 Hot List
Coming up on nearly four decades, Adweek is once again honoring exceptional publications in our annual Hot List. On Oct. 15, 2018, we'll reveal 2018's Publishing Hot List, celebrating the best in both...
View ArticleThe Container Store’s Quest to Help You Find More Room Reveals Space Oddities
It is amazing how quickly the blank canvas of a home or apartment can change. Boxes of old photos (some of which you'd probably rather forget), ticket stubs and merchandise from concerts that you'll...
View ArticleLooking for a Job in Advertising? Think Creatively
Finding a job in any industry can be difficult, and this is especially true for finding a job at an advertising agency. Filled with some of the most creative people across the country, the competition...
View ArticleNew York Daily News Will Cut Half of Its Editorial Staff
About 50 percent of editorial staff positions at the New York Daily News will be cut, according to an unsigned email sent to employees from Tronc's talent management department. The parent company will...
View ArticleLinkedIn: Here’s How to Leave a Group Conversation
LinkedIn allows users to create group conversations containing three or more members. If you ever want to leave a group conversation that you're a part of, our guide will show you how this is done....
View ArticleAgency Reimagines the #WhatTheFluffChallenge With a Dog Influencer to Help...
It's been hard to miss the #WhatTheFluffChallenge on social media in recent weeks. It goes like this--a pet owner stands in a doorway, hiding behind a blanket, while their dog or cat looks on eagerly....
View ArticleWhy Facebook Is Ramping Up Marketplace With Ads
Facebook recently announced that it is enabling businesses to advertise in Facebook Marketplace to reach people where they are actively shopping. But traditionally, people have not visited Facebook...
View ArticleThese 5 Networks Will Be Under Scrutiny at the TCA Summer Press Tour
A couple big media companies still haven't finished their upfront negotiations, but the industry is already gearing up for summer's other major TV event: the Television Critics Association's summer...
View ArticleVideo: What Is Ad Fraud and How Does It Happen?
Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes--to which site and to which...
View ArticleDrunk History Highlights Colonel Sanders’ Odd Jobs in KFC Spot
If you wish you could learn about the history of Colonel Sanders' odd jobs as explained by a drunk person, fear not. Comedy Central and KFC have partnered to give you an explainer that will air during...
View ArticleFacebook Revealed the Most-Discussed Topics During 2018 Comic-Con...
Marvel Studios, Fox, Fantastic Beasts 2 and The Walking Dead were the big winners on Facebook during 2018 Comic-Con International: San Diego, which wrapped up Sunday. The social network shared its...
View ArticleOn the Adweek Podcast: The Power List
This week, Adweek is celebrating the industry's most important decision makers in our annual Power 100 issue. We honor everyone from big-name execs like Amazon titan Jeff Bezos and PepsiCo's Indra...
View Article8 Influencers Share 8 Ways to Make Your Instagram Story More Engaging
Instagram influencers are always looking for ways to get more eyes on their content and promote brands they care about. Stories may be one of the best tools available to allow individual influencers as...
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