I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck with ad-sales types ranting about CPMs, or bloggers with their sweaty palms and sad eyes. A second spot, set at a race track, features an outsized, whiny helping of nachos that would've been great as a '70s Dr. Who villain, intent on conquering the world by giving mankind indigestion. These latest helpings in the "Don't let food hang around" campaign are amusing—the costumes and makeup are, as always, fantastic—but they don't quite match the inspired culinary absurdity of that earlier spot in which a giant pita sandwich answers its cellphone "Falafel!" and ends the call with a deadpan, "Love you too." Classic! The challenge moving forward is to keep the campaign fresh, lest the talking-food joke repeats on you and spoils the fun. Credits below.
CREDITS
Client: Orbit gum (Wm. Wrigley Jr. Company)
Agency: Energy BBDO
Chief Creative Officer: Dan Fietsam
EVP, Head of Int. Production: Rowley Samuel
Senior VP and GCD: Leon Wilson
Creative Director, Copywriter: Miller Jones
Creative Director, Art Director: Aaron Pendleton
Senior Producer: Kevin James
VP, Senior Account Director: Pete Ruest
Account Supervisor: Brian Sisson
Senior Account Executive: Niki Shah
Print Producer: Liz Miller-Gershfield
Production Company: Recommended Media
Director: Chris Woods
Executive Producer: Phillip Detchmendy
Founder/CEO: Stephen Dickstein
Line Producer: Darrin Ball
Director of Photography: Neil Shapiro
Production Designer: Alison Sadler
Visual Effects: Legacy EFX
FX Supervisor: Alan Scott
FX Supervisor: Vance Hartwell
FX Assistant: Lyn-Del Pederson
Editing: White House Post
Editor: Carlos Lowenstein
Assistant Editor: Kenan Legg
Producer: JoJo Scheerer
Visual Effects: The Mill
Executive Producer: Jared Yeater
VFX Supervisor: Phil Crowe
VFX Supervisor: Iwan Zwarts
Flame Artist: Melissa Graff
Flame Artist: Randy McEntee