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How Chili's Got Nearly a Million Likes by Fixing a 'Broken' Burger for a Girl...
We've mentioned before—notably in last summer's Panera case—how random acts of kindness in customer service can snowball into massively positive PR when the customer involved relates the story...
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Struck Places Easter Eggs in a Location Finder
SpecsWho From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline PloquinWhat Advertising, design and digital agencyWhere Salt Lake City headquarters...
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Orbit Gum Helps You Vanquish Giant Annoying Talking Meat and Potatoes
I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck...
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Ad of the Day: Gatorade
OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This is kind of what happens to...
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Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store
Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some of the computer jargon here works...
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Big Beer Brands Are Fooling Us With Their Crafty Looks
It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif., to be exact. About two dozen of us...
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Not Real but Maybe Should Be: Han Solo Frozen in Carbonite Pop-Tarts
Brian Altano's concept design of Han Solo Frozen in Carbonite Pop-Tarts was born from silly work conversations about hypothetical Star Wars merch, which is probably how George Lucas came up with most...
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Shirtless Hunk Heats Up the Kitchen in Kraft's Ads for Zesty Italian Dressing
Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a shirtless male chef whose...
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Newcastle Brown Ale Gets Even More Honest
IDEA: Most brands are liars—fabulists, fabricators, tellers of half-truths and falsehoods, terrified of disclosing their real agenda (to take your money). In beer ads, the lies are legendary. The beer...
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Ad of the Day: Got Milk?
Sweet dreams are made of … milk? According to two new spots in the long-running "Got milk?" campaign, you'll soar a lot longer in those "Look at me, I can fly!" dreams and loll in the embrace of a...
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Meet Sully, Corona Light's Absurd and Amusing Spokes-Sheep
You remember Sully. He was the odd talking sheep in last year's brilliant "Stan" commercial for Corona Light, from director Mike Mills and ad agency Goodby, Silverstein & Partners. Well, it...
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Perrier Invites You to a 'Secret Place' Where Sparkling Water Makes People...
Perrier is the sexiest sparkling water you'll ever taste, says Perrier. It's so sexy, you'll find yourself transported to a secret party at an underground nightclub in Paris. There, you may...
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Ad of the Day: Wheat Thins
Wheat Thins has a sense of humor. Stephen Colbert famously mocked, on the air, the exhaustive memo he had gotten from Nabisco detailing exactly how Wheat Thins should be presented on his Comedy...
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Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman?
Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched ads of 2012. The Jim Beam brand...
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Grizzly Dude From '70s Beer Ads Gets Lost, Wanders Into Modern Spot for Dr...
Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The scruffy protagonist of Deutsch LA's new "Mountain Man" spot for...
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Ad of the Day: Pepsi
It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling her...
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Cee Lo Green Sips on Sake
Cee Lo Green and sake? The combination seems a like bit of a stretch for the eccentric Georgia native, but is it really? The singer-songwriter, Voice coach, and member of both hip-hop group Goodie Mob...
View ArticleMagazine Ad Pages Decline in Q1
Consumer magazines' advertising woes continued in the first quarter of 2013, with ad pages slipping 4.8 percent versus the year-ago period on declines in nine out of the 12 top categories, according...
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Brands Buy Real-Time Mobile Ads Based on the Weather
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using...
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Michael Bolton Makes Everything More Juicy, Particularly Starburst
Michael Bolton follows up his Optimum campaign with a cameo in the Starburst ad below, part of a new campaign from DDB Chicago that offers theories on why the candy is so "Unexplainably juicy." In...
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