Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7254

Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop Altogether

$
0
0
After overseeing some of the world's top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a crucial role in advertising. The prospectus for his new venture, S4 Capital, went live Tuesday. And while the 191-page document includes quite a bit of information about S4's primary property, MediaMonks,...

Viewing all articles
Browse latest Browse all 7254

Trending Articles