LinkedIn Began Rolling Out Its New Groups Experience
The new groups experience LinkedIn revealed last month began rolling out to users on desktop and mobile Monday, with existing groups being automatically migrated. LinkedIn groups director of product...
View ArticleHow Brands Can Build a Community With Hashtag Marketing
Like any maturing tween, the 11-year-old hashtag is undergoing a series of changes. While it used to be in every other word of a tweet, the hashtag has grown to encompass movements and moments in the...
View ArticleWe Have Stories Is Creating Hard-Hitting Campaigns That Aim to Change the World
We Have Stories works with clients who "will move the needle on some type of issue going on in the country or on a global basis," according to founder and CEO Frederick Joseph. With a client roster...
View ArticleWhy Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big...
Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their content and reach untapped audiences--think...
View ArticleThis Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing...
Following a post-grad stint working in marketing for Madison Square Garden in the '80s, Marsha Lindsay returned to her home state to start a master's degree at the University of Wisconsin-Madison,...
View ArticleLamborghini Hopes Its New Model Will Turn the Ladies’ Heads for a Change
Last year, Marketwatch published the results of a survey it commissioned from Edmunds.com that tried (and hardly for the first time) to get to the bottom of why men tend to favor certain automotive...
View ArticleDiet Madison Avenue’s Lawyer Explains Why He Doesn’t Believe the Group Will...
The next phase in a legal battle that could have ramifications well beyond the ad industry unfolded in recent weeks as Diet Madison Avenue, the Instagram account that rattled the agency world earlier...
View ArticleMicro-Influencers Are the New Gatekeepers of Social Media
As digital consumption increases, it seems that the communities within online platforms get smaller. If you asked a room full of American social media users, most of them would say they want to do more...
View ArticleOne-Handed Seahawks Linebacker Shaquem Griffin Stars in Dramatic New Gillette...
Colin Kaepernick may have earned the lion's share of press attention regarding Nike's new "Just Do It" effort, but he was not the only athlete honored. The 23-year-old rookie and Seahawks linebacker...
View ArticleThis Frozen Pizza Brand Is Natural. Its Ads Are Anything But
Frozen pizza tends to lack natural ingredients, not to mention pronounceable ones. With that in mind, an offbeat campaign for frozen pizza brand, Real'Za Pizza, promotes natural ingredients in ......
View Article24 New Languages Were Just Added to Facebook’s Automatic Translation Services
Facebook added 24 new languages to its automatic translation services, bringing its total language directions--pairs of languages that it offers translation between--to 4,504. The newly supported...
View ArticleHow D.C. Became One of the Top Cities for Inclusive, Female-Driven...
The imbalance is well documented: The vast majority of funding in the entrepreneurship world goes to men--white men in particular. According to one analysis, roughly 2 percent of venture capital...
View Article90% of Live Music Fans Say Brands Can Actually Enhance the Experience
While it may be harder than ever for brands to connect with consumers, live music events continue to be one of the best places to do so, according to a new global study from Live Nation. The...
View ArticleThe Ad Industry Needs to Figure Out How It Feels About Reading Consumers’...
The technology is here that lets advertisers read consumers' emotions. Now comes the hard part. Facebook's Cambridge Analytica incident was a Russian nesting doll of scandals. The most tangibly galling...
View ArticleThe Trade Desk Says Its New Print Campaign ‘Goes Against Everything We Believe’
The Trade Desk is currently the toast of the ad-tech sector, with the company's latest earnings report detailing how revenues rose 54 percent year-over-year to hit $112 million in the three months to...
View ArticleGood Housekeeping Is Launching a Pop-Up Shop
Good Housekeeping is partnering with Amazon and Mall of America to put its products--tested and approved by the GH Institute--in front of shoppers. A pop-up retail store, dubbed the GH Lab, will open...
View ArticleEven With His Huge Netflix Deal, Ryan Murphy’s Focus Is on American Horror Story
It's been two months since Ryan Murphy left his longtime home, 20th Century Fox Television, to start his lucrative new five-year deal with Netflix, which could be worth as much as $300 million. But...
View ArticleFacebook and Instagram Are Set for Backstage LIVE! at the #Emmys
Facebook and Instagram will set up shop backstage at the Microsoft Theater in Los Angeles Monday, Sept. 17, for the 70th Primetime Emmy Awards. Backstage LIVE! at the #Emmys will share action from...
View ArticleMartin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop...
After overseeing some of the world's top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a crucial role in advertising. The prospectus for his new venture,...
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