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Under Armour’s New Campaign Reminds Us Training Is a Grind, But a Path to Greatness

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Training isn't just for elite athletes. That's what Under Armour highlights in its global ad campaign launching today with the goal of uniting all athletes through the common love/hate relationship with training. "Will Makes Us Family," the next arc in the brand's training-oriented marketing, brings together everyday athletes, along with NFL quarterback Cam Newton, skier...

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