Ryan Reynolds Launches Gin Partnership With Richard Branson, Who Immediately...
The key to any thriving relationship, whether it be personal or professional, is solid communication. After all, it's what keeps you and your partners on one, unified accord, which is typically ideal....
View ArticleFacebook Continued to Be the Top Media Source for App Marketers in the First...
AppsFlyer, a mobile analytics company, released the seventh edition of its Performance Index, which ranks the top media sources in mobile advertising. The report looked at 14.5 billion application...
View ArticleHow Streaming Services Like Showtime and Hulu Combat Subscriber Churn
If there's one truth we collectively realized by watching the Emmys this year, it's that streaming networks are dominating the entertainment industry and pretty much mopping the floor with traditional...
View ArticlePinterest Is Opening Up Its First Office in Canada Next Month
Pinterest will set up shop in its first Canadian office next month, in downtown Toronto, where newly hired country manager Erin Elofson will run the show. Elofson most recently led sales teams at...
View ArticleeMarketer: Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue
While the move to a self-serve advertising platform in June 2017 sparked a rise in the number of advertisers on Snapchat, it also resulted in lower ad prices on the platform, according to the latest...
View ArticleAlibaba Is Introducing a Hotel Room Service Robot Next Month
Alibaba A.I. Labs, which develops Alibaba Group's consumer AI products, said it will introduce a robot for the hospitality sector, making it the latest in a series of hotel-specific robots that make...
View ArticleStrict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing
Whether you know it or not, we're in the middle of an ad fraud revolution, and the trend has migrated from desktop to mobile at a shockingly rapid pace. Certain bad actors commit fraud on mobile...
View ArticleNBC Is Counting on Fans of Its Chicago Dramas to Sustain an Entire Night of...
One of the biggest broadcast scheduling moves this fall has nothing to do with the positioning of a new series. Instead, NBC is trying an ambitious approach to its Chicago-themed dramas, devoting its...
View ArticleABC’s ‘A Million Little Things’ Campaign Includes a Suicide PSA and Nods to...
One of fall's most-anticipated new series--especially for ad buyers--premieres tonight as ABC debuts A Million Little Things. And the network's marketing campaign for the show is both leaning into the...
View ArticleFacebook Is Helping Underrepresented and Female Students Learn Computer Science
Facebook teamed up with Sphero Edu to develop CodeFWD, a free online education program targeted toward underrepresented and female students from fourth to eighth grades who are interested in studying...
View ArticleLinkedIn Further Integrates With ‘Corporate Sibling’ Microsoft Office 365
LinkedIn announced two new additions to its integration with Microsoft Office 365, building upon last September's integration of LinkedIn profile cards and Microsoft Office 365 profile cards. Director...
View ArticleWPP Officially Merges VML and Y&R, Creating a New ‘Brand Experience Agency’
WPP confirmed the news today, first reported by The Wall Street Journal on Sunday and backed up by sources close to the matter, that it will merge creative agency Y&R and digital network VML to...
View Article1,600 Men Signed an Ad in Today’s NYT Supporting Dr. Blasey Ford and Honoring...
On Nov. 17, 1991, a full-page ad in The New York Times featured the names of 1,600 black women who were passionately opposed to Supreme Court nominee Clarence Thomas and expressed their support of...
View ArticleDuring Senate Hearing, Tech Companies Push for Lax Federal Privacy Rules
As concern over personal data protections continues to mount, representatives for six major tech and communications companies, including Google, Amazon and Apple, told federal lawmakers today that they...
View ArticleInstagram Users Are Disappointed With IGTV: Now What?
IGTV has been makings headlines, and many of them have been less than favorable. It's worth pointing out that Instagram's approach had some things going for it. For example, when IGTV came onto the...
View ArticleMurphy Brown Creator Diane English on Donald Trump, Les Moonves and Reviving...
Twenty years after it signed off, CBS is bringing Murphy Brown back tonight, and hopes it will become the latest successful revival. In the new iteration, Candice Bergen's TV journalist and her team...
View ArticleUnder Armour’s New Campaign Reminds Us Training Is a Grind, But a Path to...
Training isn't just for elite athletes. That's what Under Armour highlights in its global ad campaign launching today with the goal of uniting all athletes through the common love/hate relationship...
View ArticleTarget CMO Says NYC Opening That Went Viral for the Wrong Reasons Made It...
A brand mishap doesn't have to mean a complete loss of opportunity, according to Target CMO Rick Gomez. The marketer found his brand at the center of scandal this summer, after a pop-up experience for...
View ArticleCBS and NBC Adjust to NFL-Free Thursdays as Fox Takes Over for the Long-Term
For the first fall in five years, CBS is kicking off a new TV season without any Thursday Night Football games in its arsenal. The network aired a portion of the NFL Thursday package during the 2014...
View ArticleHow Devils Backbone Got the Blue Ridge Mountains Onto a Six Pack
During the golden age of travel--before the internet, even before television--Americans who saved up their dollars would wander into a travel office and be dazzled by the color lithographs on the wall:...
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