Burger King in Puerto Rico celebrated its 50th anniversary by giving away "Hands-Free Whopper" holders to 50 lucky customers. DLC/Ogilvy & Mather helped develop the gag gift, which is still the most brandtastic invention since, I dunno, that Nivea print ad that charges your cell phone. The clip below shows folks feeding their faces while the holders free up their hands for other important stuff, like boxing, working in a tattoo parlor and taking dogs for a walk. (After about 30 seconds, I wished the dude strumming his guitar and belting out the "Hands-Free Whopper" song would take a big beefy bite and give my tortured ears a rest.) Actually, I'm not so impressed. Looks like there's plenty of room on that thing for a French fry dispenser and sippy-cup holder. I don't want to live in a world where I have to burn a single calorie reaching for my big gulp at lunchtime.