Ad for 5,000-Case Limited-Edition Beer Will Disappear After 5,000 Views
Here's a clever little gimmick. Australia's Cascade Brewery recently made a limited-edition batch of beer with special "experimental" hops from a secret garden in Tasmania's Derwent Valley. There was...
View ArticleJell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
The ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past seven days alone) is generally understood to be short for an obscene phrase uttered when things are at their...
View ArticlePepsi Is Stuck in the Third Slot
In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the...
View ArticleCruzan Rum's Great New Campaign Takes Its Time and Gets You Buzzed
Cruzan Rum welcomes you to "The Don't Hurry," an island paradise where no one is busy, people enjoy zero-kilometer runs and sleep yoga, and every minute lasts 64 seconds. (The brand hails from the...
View ArticleDeutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar...
Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu. The...
View ArticleAfter 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit
When longtime Richards Group copywriter Matt Bull finished his first highly visible solo gig in Dallas this week, it felt like a pretty big deal to him. And apparently Redditors agreed, giving his...
View ArticleBradley Cooper Is Hot, but Not Quite Cool Enough, in Team One's...
That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be...
View ArticleIt's 2013, and People Are Still Getting Worked Up About Interracial Couples...
It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new Cheerios ad from Saatchi &...
View ArticleCoca-Cola's New Can Splits in Half So You Can Really Share the Happiness
Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can design is...
View ArticleBurger King Debuts the Hands-Free Whopper, and Life Will Never Be the Same
Burger King in Puerto Rico celebrated its 50th anniversary by giving away "Hands-Free Whopper" holders to 50 lucky customers. DLC/Ogilvy & Mather helped develop the gag gift, which is still the...
View ArticleMike's Hard Lemonade Gets Poetic in Quirky Rhyming Ads From Grey
IDEA: Alcohol ads aren't usually very poetic, but Grey's new work for Mike's Hard Lemonade is literally so—if heavy on the doggerel. The alcopop is evolving its positioning from an occasional...
View ArticleWill Whole Foods Dilute the Brand With a Lower Cost Chain?
Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to grocery store for everyday...
View ArticleHow Red Bull Quietly Took Over NYC for Its Red Bull Music Academy Event
There's nothing subtle about Red Bull the drink—it gives you wings, after all—but Red Bull the marketer decided to keep its messaging low-key around a recent New York entertainment/pop-culture event....
View ArticleAd of the Day: Heineken
Heineken is out with its latest ad featuring a worldly man. And boy, is he worldly. In "The Voyage," created by Wieden + Kennedy in Amsterdam, our hero is a traveler. He arrives in India, and is right...
View ArticleCarl's Jr. Pounces With a Print and Video Attack as McDonald's Drops Angus...
"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that...
View ArticleCoca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer
First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to Coke's bottles...
View ArticleAd of the Day: Oscar Mayer
For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs). What will bring a...
View ArticleBig Mac Beguiles in 8 Crazy, Wonderful Short Ads From Translation
A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug in my grave, providing a happy meal...
View ArticleComing Soon: Downton Abbey Wine and Breaking Bad Beer
Downton Abbey is hopping on the branded beverage bandwagon (alongside Breaking Bad, The Simpsons, Game of Thrones and some other shows), but in a unique way that's sure to make the program's fans even...
View ArticleAd of the Day: Snickers
Eat some Snickers Bites before you turn into Kenny G and bore your friends to death. So says the latest installment in the Mars candy brand's "You're not you when you're hungry" campaign from BBDO in...
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