PepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles

PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage giant confirmed today. "Chiat will continue to be our creative AOR in addition to taking on select digital marketing efforts for the brand," the representative wrote. PepsiCo did not elaborate, and a TBWA...