Inside the Rise of Second-Party Data
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant...
View ArticleABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as...
The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday's ceremony and reversing the Oscar's falling ratings, but things are continuing to...
View ArticleDid Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10...
It was a Super Bowl ad unlike any other--for better or worse. Burger King's #EatLikeAndy ad in this year's Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic...
View ArticleAndroid Users on Facebook Now Have More Control Over Their Location Information
Facebook introduced an easier way for its Android users to control how it uses their location information. Engineering director for location infrastructure Paul McDonald pointed out the differences...
View ArticleSerena Williams Joins the Board of Directors of Poshmark, an Online Shopping...
Serena Williams, tennis champion and fashion enthusiast, is now adding one more achievement to her already packed resume, which also includes a fashion line dubbed "Serena." Today, Williams joins...
View ArticleThe NFL Heated Up Facebook in January, While Instagrammers Talked Golden...
The National Football League was a red-hot Hot Topic on Facebook in January, while Instagrammers focused a bit more on the Golden Globe Awards, according to Facebook IQ. The social network's research...
View ArticleMeet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data
Oracle has lifted the lid on a major ad-fraud operation that can secretly consume up to 10 gigabytes of data from unwitting mobile users each month, potentially costing them hundreds of dollars per...
View Article91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture...
The 91st Academy Awards won't be given out until Sunday night, but if social media popularity determined the winners, Black Panther would be a shoo-in for Best Picture. Twitter shared data on nominees...
View ArticlePepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles
PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage giant confirmed today. "Chiat will continue...
View ArticleASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About...
"Remember, no two balls are the same." Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam's surprisingly entertaining and even vaguely safe-for-work...
View ArticleTwitter Is Seeking Users’ Help as It Tweaks Its Conversation Process
Twitter needs help making conversations on its platform easier to follow, and it is turning to its users. CEO Jack Dorsey conducted an interview on Twitter with Recode editor at large Kara Swisher last...
View ArticleBiddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More...
TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two...
View ArticleAs the AI Revolution Reshapes the Job Market, a Robot Very Well Could Take...
As retailers like Walmart, Target, Kroger and Giant Food Stores bring in robots to scan shelves and floors and to automate order fulfillment, there's a popular refrain: "These robots won't take jobs...
View ArticleQ&A: Comscore’s President on Tackling the Hurdle That Is Cross-Channel...
With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her. The Comscore president oversees commercial...
View ArticleBud Light Says Trolling Competitors Increased Transparency and Interest in...
Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO's Game of Thrones. While the brand's surprising partnership won the night, Bud Light says its trolling...
View ArticleAmid Declining Sales, Victoria’s Secret Is Bringing Back a Once-Sure Thing:...
Less than three years after shuttering its swimsuit business, Victoria's Secret is bringing the category back to its stores. Today, Victoria's Secret announced the return of its its swimwear line, a...
View ArticleKids Groups Are Urging the FTC to Investigate Facebook Over In-Game Purchases
Facebook is already under a great deal of heat from the Federal Trade Commission, and more could be on its way. A group of 17 children's advocacy organizations sent a letter (embedded below) to the FTC...
View ArticleCannabisMD Brings an Educational and Informational Approach to Its Central Topic
It took a unique idea to attract cable TV vet Michael Klein to the cannabis industry. Having held senior-level positions at cable networks Travel Channel, SundanceTV and MTV, Klein is also no stranger...
View ArticleFacebook Let Advertisers Target Users Interested in Nazis, According to Report
Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los Angeles Times reported today. According to the...
View ArticleDon’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence...
One factor Levi's has over all other jeans brands is heritage. Buy a pair of 501s, and you're essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully...
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