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Kia’s Super Bowl Ad Is Relatable Despite Larger-Than-Life Stunts

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This year Kia's shying away from the emotional, purpose-driven ads it's focused on recently in favor of lighthearted, relatable content spotlighting its Telluride X-Pro SUV. "Binky Dad," created with Kia's longtime creative agency of record David & Goliath, is the brand's 14th Super Bowl spot. And it's relatable, despite the larger-than-life stunts that make up...

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