Let’s Talk About Brand Podcast: Your Personal Branding Blueprint With Karen...
Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while creating it. Well, good news! Professor Karen Freberg has boiled down personal...
View ArticleUsers Engaged, and So Did Advertisers, Giving Meta a Year-End Boost
Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple's privacy rules. However, the company reported strong...
View ArticleMake Your Game Plan for the Year Ahead With Outlook 2023
Each year presents new opportunities--though this one comes with a long list of challenges as well. Adweek's Outlook 2023 event, which took place Jan. 25, featured a swath of CMOs and executives from...
View ArticlePlanters and Jeff Ross Give Mr. Peanut a Super Bowl Roasting
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the...
View ArticleAvocados From Mexico Imagines an Avocado-Based Utopia in Super Bowl Ad...
Avocados From Mexico is taking biblical inspiration for its Super Bowl spot this year, which stars Anna Faris as Eve in a twist on the story of Original Sin. In the 30-second ad, Faris takes an avocado...
View ArticleAll the Movie Trailers From the 2023 Super Bowl
In 2023, movie trailers are putting the super back in Super Bowl. Though movie studios have typically held off on making big ad investments in the Big Game in recent years, several companies are...
View ArticleNescafé Ponders the Many Lives of Its Jar in Relatable Ad
Even if you're not a coffee drinker, chances are you're familiar with the Nescaf? jar. Made of resilient glass with a removable lid, these multipurpose canisters often see a second life after being...
View ArticleJack Harlow Goes Down a Triangular Rabbit Hole in Doritos’ Super Bowl Ad
When a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that's as close as it can get to drawing a perfect...
View Article3 Super Bowl Advertisers Winning the Digital Content Game
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun,...
View ArticleNBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused...
View ArticleTopo Chico Hard Seltzer Will Send Your Ex a Scorpion for Valentine’s Day
Few would recommend contacting your ex on Valentine's Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good...
View ArticleDisney to Lay Off 7,000 People Amid Massive Subscriber and Revenue Losses
Even the House of Mouse isn't immune to the challenging economic climate. After Disney lost $1.5 billion in direct-to-consumer revenue last quarter, former CEO Bob Iger made his return, ousting his...
View ArticleKia’s Super Bowl Ad Is Relatable Despite Larger-Than-Life Stunts
This year Kia's shying away from the emotional, purpose-driven ads it's focused on recently in favor of lighthearted, relatable content spotlighting its Telluride X-Pro SUV. "Binky Dad," created with...
View ArticleScrubs Stars Join John Travolta for Another Musical in T-Mobile’s Super Bowl Ad
T-Mobile is hosting a musical Scrubs reunion again for this year's Super Bowl--this time with a special guest appearance from John Travolta. The carrier will run a minutelong ad in the fourth quarter...
View ArticleJennifer Coolidge Is Bringing TikTok-Famous Primer to Prime Time in the Super...
E.l.f never thought it would promote its primer as the perfect skin-smoothing product for dolphin wannabes, but when the adored star of The White Lotus tells Access Hollywood that she dreams of growing...
View ArticleSquarespace’s ‘Singularity’ Super Bowl Spot Showcases Strategic Simplicity
Squarespace is celebrating 20 years in business by honoring Anthony Casalena's original elevator pitch. In 2003, the founder and CEO presented an era of dynamic digital development with a comfortingly...
View ArticleWhat the Data Tells Us About Making a Great Super Bowl Ad
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100 million people tune in to watch athletes in their prime square off on the gridiron--and...
View ArticleNatasha Lyonne’s Poker Face Is on Display in Peacock’s Super Bowl Ad
One year after Peacock broadcast Super Bowl 56, the streaming service is back in the Big Game. A 30-second spot highlighting new hit series Poker Face, starring Natasha Lyonne, is set to air during the...
View ArticleMarketers Need to Fight the Ways Colorism Shows Up in Our Industry
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products we create, many marketers knowingly or unknowingly cling to the white standards of beauty:...
View ArticleTo Dine For Podcast: Chef and Author Jacques Pépin
On this week's episode of To Dine For, host Kate Sullivan welcomes Jacques P?pin, one of the world's most iconic and beloved chefs who has changed the way Americans cook and eat. Originally from...
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