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Squarespace’s ‘Singularity’ Super Bowl Spot Showcases Strategic Simplicity

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Squarespace is celebrating 20 years in business by honoring Anthony Casalena's original elevator pitch. In 2003, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product--"a website that builds websites." "Everyone just had that light bulb moment," said VP of creative Ben Hughes. "We said, 'What an incredible bit...

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