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Adweek’s Instant Reviews of the 2023 Super Bowl Ads: First Half and Halftime

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Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. Here are the spots that aired during the first half of the game through halftime. Dunkin' DUNKIN' | Turning Ben Affleck's meme-ified devotion to Dunkin' into a full-blown campaign was a smart move. And the final cameo from Jennifer...

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