Ad-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy
The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the...
View ArticleWhat’s the Carbon Footprint of a Super Bowl Ad?
Super Bowl ads are where brands tend to pull out all the stops--factors like A-list celebrities, sexy locations and new product launches all combine to create what marketers hope will make their ad the...
View ArticleSerena Williams Brings Al Pacino’s Pep Talk to the Big Game
French cognac brand R?my Martin made its Super Bowl debut with a familiar speech championing teamwork and small steps toward progress. The 60-second spot, which was created in partnership with Fred...
View ArticleThe Fast X Trailer Furiously Takes Over the Super Bowl
This year's Super Bowl is all about family. However, that has nothing to do with brothers Travis Kelce of the Chiefs and Jason Kelce of the Eagles squaring off in the Big Game. During a 60-second spot...
View ArticleAdweek’s Instant Reviews of the 2023 Super Bowl Ads: First Half and Halftime
Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. Here are the spots that aired during the first half of the game through halftime. Dunkin' DUNKIN' | Turning Ben...
View ArticleThe Flash’s Big Game Spot Puts the Super in Super Bowl 57
Warner Bros. Pictures wants to make sure its new DC film isn't a flash in the pan. At the end of the first quarter of Sunday's Super Bowl 57 matchup between the Kansas City Chiefs and the Philadelphia...
View ArticleBlockchain Gaming Startup Limit Break Offers 10,000 NFTs in a Super Bowl Ad
After last year's crypto bowl extravaganza, a Super Bowl ad from blockchain-based gaming startup Limit Break had the distinction of being one of the few--if not only--references to cryptocurrency in...
View ArticleThe M&M’s Mascots Return as Official Spokescandies
After weeks of speculation following M&M's putting its mascots on an "indefinite pause" due to their "polarizing" nature, the colorful characters have returned as the brand's official...
View ArticleHeineken’s Super Bowl Ad Encourages Drinking on the Clock
For three decades, Heineken had been locked out of advertising in the booziest sporting event of the year. To celebrate its highly anticipated return in Super Bowl 57, the brand is televising a tribute...
View ArticleBass Pro Shops and Cabela’s Bring a Super-Sized Fish to the Big Game
Rather than tapping an A-list celebrity to the message of its sister brands, Bass Pro Shops and Cabela's opted for a humbler star for the company's 2023 Super Bowl ad--a record-breaking Arctic Char,...
View ArticleBlue Moon Wins Big for Molson Coors in First Super Bowl Ad
After roughly 250,000 people took part in Molson Coors' High Stakes Beer Ad pool on DraftKings and guessed how the company's Super Bowl ad would play out, one beer brand emerged victorious: Blue Moon....
View ArticleE-Commerce Startup Temu Airs Its First Super Bowl Spot, Twice
A just 5 months old, Boston-based e-commerce startup Temu is one of the youngest brands to ever air a Super Bowl ad. And for even greater impact the 30-second spot aired twice during the game: in the...
View ArticleVolvo Cars’ New Brand Platform Aims to Convey the Feeling of Safety
With the release of its latest electric vehicle (EV), automaker Volvo Cars has introduced a new brand platform, "For Life," aiming to showcase how customers' feelings affect their driving. Volvo Cars...
View ArticleKR Wavemaker Announces Leadership Change With CEO Departure
The chief executive of KR Wavemaker, the French arm of the WPP-owned media agency, Jean-Philippe Bertaux, has stepped down and will be succeeded by CEO Julien Boyer and President Roch Osenda. After 13...
View ArticlePhilips Domestic Appliances Names OMG Global Media Agency
Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries. The...
View ArticleOwnership Will Define the New Era of Black Influence
Signal. Telegram. Mastodon. Discord. Geneva. We've recently seen a sudden surge in the social media sector, possibly due to the tenets of Web3, as people ditch larger platforms and flock to ones that...
View ArticleLove & Nudes Brings Awareness to Black Women’s Health Care With...
As many continue to celebrate Black History Month, lingerie brand Love & Nudes is shedding light on the inequalities of health care. In an effort to highlight the staggering data around the high...
View ArticleMessenger: How to Change the Text Tone for a Chat
Messenger allows users to choose from a variety of "text tone" notification sounds in each of their conversations. The "text tone" is the notification sound that plays when a user receives a new...
View ArticleHow Warner Bros. Discovery Sold Out NBA All-Star Weekend in ‘Best Year Ever’
In addition to LeBron James recently becoming the National Basketball Association's all-time leading scorer--live on TNT--Warner Bros. Discovery has another reason to celebrate. As the NBA's top stars...
View ArticleStarry Gets an Assist From Keke Palmer and Tyrese Maxey in NBA All-Star...
PepsiCo brand Starry may be a rookie in the soda category, but it's already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend. To...
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