Volvo Cars’ New Brand Platform Aims to Convey the Feeling of Safety

With the release of its latest electric vehicle (EV), automaker Volvo Cars has introduced a new brand platform, "For Life," aiming to showcase how customers' feelings affect their driving. Volvo Cars has recently launched its fully electric SUV, the Volvo EX90. The brand has worked with AKQA and Grey to develop a new brand platform...