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Weak TV Ad Market Fuels Buyer Uncertainty as Upfront Negotiations Loom

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The consensus among publishers and buyers is that the TV ad market has seen better days. However, no one would've guessed that those better days were during the height of the Covid-19 pandemic in 2020. "This is weaker than it was during Covid," Warner Bros. Discovery CEO David Zaslav said at an RBC conference last...

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