AMC Networks Names Kristin Dolan CEO in Surprise Announcement
AMC Networks has a new CEO. Top line On Wednesday afternoon, AMC Networks announced that Kristin Dolan, a longtime company board member and the wife of AMC Networks interim executive chairman James L....
View ArticleRoku Media Chief Charlie Collier Outlines Priorities as Streaming Growth...
In a year of major growth, Roku is getting its priorities in order. During an earnings call on Wednesday, the company highlighted several key achievements, including finishing the fourth quarter of...
View ArticleWeak TV Ad Market Fuels Buyer Uncertainty as Upfront Negotiations Loom
The consensus among publishers and buyers is that the TV ad market has seen better days. However, no one would've guessed that those better days were during the height of the Covid-19 pandemic in 2020....
View ArticleAs Axel Springer Expands, Its US Identity Remains a Question
The German media company Axel Springer SE announced plans in February to shift its commercial focus toward the U.S. and its lucrative advertising market. But it will need to more clearly define its...
View ArticleMarketers Prove Skeptical of Advertising In Chat-Based Search Engines
As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new...
View ArticleFanatics Collectibles Brings On Red Bull’s Ken Turner as First-Ever CMO
Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull's evp and chief marketing officer Ken Turner to lead its brand strategy and...
View ArticleWavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Adobe's media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a...
View ArticlePepsiCo Marketing VP Hopes Its ‘No Lay’s No Game’ Concept Will Run for Years
A world-famous sports personality coming to your home to watch a game is a dream shared by fans all around the world. It is also one that PepsiCo may make a reality through its "No Lay's No Game"...
View ArticleThe Red Flags to Watch for When Buying a Fast-Growing Agency
There are some marcom agencies where growth in their early years is nothing short of spectacular. Often--though certainly not exclusively--they'll be in emerging, ultrafast-growth disciplines. This was...
View Article8 Lessons From Season 1 of Touch of Truth With Jackie Cooper
The first season of Touch of Truth With Jackie Cooper is officially wrapped, so we're sharing the top 8 truths revealed over the course of the show. Cooper is the global chief brand officer at Edelman...
View ArticleStagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth...
Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021. It's racked up six consecutive quarters of double-digit growth,...
View ArticleEIBWC Podcast: The War of the Social Media Platforms
We're kicking off Season 2 of Everything Is Better With Creators with Kaya Yurieff, creator economy reporter at The Information. With over 100,000 followers reading her creator economy newsletter,...
View ArticleAT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad...
As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and...
View ArticleAxe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise. But the duo's latest campaign--by...
View ArticleAdvertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven't (yet) been...
View ArticleBloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its chief revenue officer, Adweek can exclusively report. Cook fills a role left vacant since 2019,...
View ArticleKumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna...
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're "gonna need more Tide." The campaign...
View ArticleHow Large Platforms Can Elevate Marginalized Voices in Culture and Sports
A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially...
View ArticleEIBWC Podcast: Behind the Music With Creator and Artist Spartakus
In this episode of Everything is Better With Creators, we're joined by creator, artist and TV host, Spartakus. With an incredible origin story, starting as a young queer Black child watching Lady Gaga...
View ArticleLet’s Talk About Brand Podcast: Branding and Surrender With Kute Blackson
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we...
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