Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7227

Burger King’s Time Travel Story Shows the Limits of Advertising When It Comes to Taste

$
0
0
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences. The minute-long spot, titled "We Give Up," opens in the 1960s with a man watching a...

Viewing all articles
Browse latest Browse all 7227

Trending Articles