The Trade Desk Wants to Be the App Store for Ad Tech
The Trade Desk's messaging has long hinged on being a champion of the open internet--a convenient slogan for a company that helps advertisers buy media outside of walled gardens. Today, in what CEO...
View ArticleUse Data to Transform How Your Brand Markets to Movers
Peak moving season is May through September, and it's a pivotal (and expensive) time for most families and individuals in the United States. Based on research conducted with Alliant, a fellow consumer...
View ArticleWhy Does B-to-B Marketing Have to Be Boring?
We've all seen the ads. There's a frustrated business leader using antiquated technology (usually spreadsheets or email). Their work is tedious and boring, and they're missing out on tons of potential...
View ArticleCoca-Cola Teams Up With League of Legends to Create a Flavor for Gamers
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition...
View ArticlePepsi Enlists TikTok Food Critic Keith Lee to Support Black-Owned Restaurants
Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call...
View ArticleDespite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy
Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled...
View ArticleInside FCB New York’s Win as New Global Creative Partner for QuickBooks
Intuit's QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks...
View ArticleBurger King’s Time Travel Story Shows the Limits of Advertising When It Comes...
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get...
View ArticleChef Emeril Lagasse Is Ready for His Son to Carry On the Family Legacy
When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone's list. From leading world-renowned restaurants to writing notable cookbooks, the...
View ArticleB-to-B Marketers Show Confidence Around AI Adoption
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year....
View ArticleThese Are Rules to Live By for Weed Marketers Amid the Green Rush
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open...
View ArticleDick’s Sporting Goods and Nike Show How Sports Change Lives
Sports have a lifelong impact--and Nike and Dick's Sporting Goods know it. The brands have now teamed up for the second phase of Dick's "Sports Change Lives" campaign, with Nike partnering on the...
View ArticleLearn About Premium Dog Food Through Augmented Reality
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the...
View ArticleClimate Groups Prioritize Collaboration Over Disruption at This Year’s Cannes...
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for...
View ArticleFormer W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet...
In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while...
View ArticleWith Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the...
View ArticleGoogle Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been...
View ArticleUnpacking Unilever’s Pledge to Encourage Disabled Creators Into the Ad Industry
More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to...
View ArticleLet’s Talk About Brand Podcast: Empowered Branding and Persuasion
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and...
View ArticleSony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the...
Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film's spirit, the...
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