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Top 100 Global Brands Declined in Value by 20% Since 2022

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Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead. For the second year in a row, Apple has claimed the No. 1 spot. The BrandZ list assesses brand value in...

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