Advice for Brands Working With Creators, From Creators
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with...
View ArticleTikTok Shop Is Testing Visual Search
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take...
View ArticleAdweek Podcast: Creative 100 and the Countdown to Cannes Lions
It's busy times in adland. We're just one week out from the Cannes Lions International Festival of Creativity, and Adweek's annual Creative 100 list just hit newsstands. In a special two-part episode...
View ArticleLa-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public...
View ArticleA Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both...
View ArticleFast Food Brands Duel With ChatGPT-Generated Ads
Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o Paulo, Brazil,...
View ArticleThere’s No Finer Recliner Than This Collaboration Chair From Sue Bird and Corona
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the time, thanks to her partnership with Corona. The four-time WNBA champion, 13-time All Star...
View ArticleBrave Commerce Podcast: Developing Strong Retailer Relationships
In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce...
View ArticleHow Next-Generation AI Will Make Customer Service More Customer-Friendly
A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands...
View ArticleBen Soffer on the Art of Engaging Your Online Community
Although he's known as "the boy with no job" on social media, that couldn't be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer...
View ArticleHow Archer Built a New, Celebratory Space for Queer Men
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this...
View ArticleTop 100 Global Brands Declined in Value by 20% Since 2022
Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon...
View ArticleHow Apple Built a Brand That Has Risen Above All Others
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a...
View ArticleRipples Through Reddit as Advertisers Weather Moderators Strike
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a...
View ArticleMargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is,...
View ArticleExclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved...
View ArticleThe Mammoth Meatball Is Heading to Cannes Lions—Hopefully
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily...
View ArticleThe Room Where It Happens: What Really Goes On in the Cannes Jury Rooms?
In a week where jury deliberations for Cannes Lions come hot on the heels of the Tony Awards, I can't help thinking that the drama of judging creative advertising would make a great number in a...
View ArticleVerizon, Snap Inc. Bring AR Mirrors to Music Festivals
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer....
View Article