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Upwork’s CMO on Marketing in the New Work Era Through Digital Transformation

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In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve platform, Upwork gives access to a wide pool of freelancers spanning multiple categories. As its chief marketer, Waters discusses how she and...

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