Brands Can Learn About AR at The Lighthouse in London
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London. The...
View ArticleGenerative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation...
View ArticleThe Ad Industry Has Made Little to No Progress on Workplace Inclusion Since 2021
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation of Advertisers' (WFA)...
View Article‘Cannesxiety’ Is Real and Plenty of Nominees Have It
Cannes Lions has a lot going for it. The azure south of France location, the free-flowing ros?, the glitz and glamor, the yachts, the open access to the best and brightest in the industry and, of...
View ArticleLet’s Talk About Brand Podcast: Branding and Culture with Dr. Marcus Collins
Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today's guest is Dr. Marcus Collins. He studies cultural contagion and...
View ArticleBeyond Attention Metrics: Why We Need a Consumer-First Media Ecosystem
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day--browsing, chatting, watching or working...
View ArticleEIBWC Podcast: Reaching Gen Z and Gen Alpha
Leading a successful business transformation is an art. In today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, evp and chief marketing Officer of Claire's, about...
View ArticleGreenpeace’s Star-Studded Fleetwood Mac Cover Is a Rallying Cry for Young...
Greenpeace has commissioned a cover of Fleetwood Mac's hit song "Don't Stop" as an anthem to galvanize a new generation of climate activists. The campaign, developed by agency Mother London, reimagines...
View ArticleGen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Buckle Under Pressure
Each February since 2017, the National Hockey League has touted its "Hockey Is for Everyone" month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and...
View ArticleOff the Clock: Iris North America CEO Ian Sohn Runs Marathons to Unplug
Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. So he started running as a way to unwind. What...
View ArticleHow Timberland Went From Dirty Work Boots to Hip-Hop Drip
For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. But in November 2018, shop visitors had an experience...
View ArticleInfographic: When Brands Speak Out, Many Consumers Are Skeptical
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions--Bud Light put two marketing...
View ArticleThe Social Element’s Tamara Littleton Pioneered Remote Work Before It Was Cool
In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster. "It...
View ArticleExclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad...
View ArticleHow BECA Is Paving the Way for Future Black Marketing Leaders
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something....
View ArticleBulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat...
View ArticleZero10 Debuts AR Store for Standalone Retail Experiences
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype...
View ArticleUpwork’s CMO on Marketing in the New Work Era Through Digital Transformation
In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years....
View ArticleHow Moolah Kicks Is Revolutionizing the Sneaker Game
Natalie White's got game. After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed...
View ArticleThis Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the...
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