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Pepsi Reveals Its Logo Hidden in Rum Labels to Reclaim Its Place At the Bar

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Pepsi and agency Alma received industry accolades for the 2021 "Better With Pepsi" campaign, which uncovered the brand's logo in the crumpled folds of burger wrappers from fast-food chains that don't even serve the soft drink. The latest iteration shows Pepsi's logo hiding in plain sight in Captain Morgan and Bacardi branding, encouraging drinkers to...

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