This Solar Panel Company Is Working With Influencers to Demystify Residential...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help...
View ArticleStarbucks Uses Augmented Reality to Celebrate and Encourage Kindness
Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience...
View ArticleWhy Isn’t Anyone Talking About Non-Competes?
In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my...
View ArticlePepsi Max To Mark Hip-Hop’s 50th and The Notorious B.I.G.’s Legacy
This year marks the 50th anniversary of hip-hop. To celebrate, Pepsi Max has launched an international campaign honoring The Notorious B.I.G. and his legacy in the genre. Working with the estate and...
View ArticleSiriusXM Is Using Data to Drive Growth Beyond the Car
When you think of SiriusXM, your hand might instinctively reach for the radio button on your dashboard. However, since Suzi Watford arrived at the audio business as its first chief growth officer (CGO)...
View ArticleThis Gooey Vegan Cheese Brand Imagines the Future of Pizza as the Climate...
Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways of living--including how we eat. Specifically, as vegan cheese brand Nobell...
View ArticleMobile Gaming Brands Tap Into the Potential of Augmented Reality
While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have matched Pokemon Go's success), gaming companies like 30 Ninjas and...
View ArticleBrave Commerce Podcast: Finding Your Path with Brave Choices
In this episode of Brave Commerce, Diana Haussling, svp and general manager of consumer experience and growth at Colgate-Palmolive, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable...
View ArticleFrom Boring to Buzzworthy: TBOY Podcast Delivers Business News With a Playful...
Staying up-to-date with news, particularly business and finance news, can be challenging. It leaves one wondering how it's possible to keep up. If there was only a podcast or something that could keep...
View ArticleMattel Is Seeking a Chief UNO Player With ‘Good Vibes’
Calling all card lovers: Mattel has a new job opening for a professional UNO player. The remit of the brand's first chief UNO player is to play UNO Quatro, a new version of the classic card game that...
View ArticleWhy Nickelodeon’s First-Ever Super Bowl Is a Game-Changer for the Big Game
The NFL season hasn't even started yet, but Paramount is already making its case to be Super Bowl MVP. Today, Paramount announced it's bringing slime to the Super Bowl, with Nickelodeon, newly off of...
View ArticleGenerative AI Comes to Google Assistant
Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. This reform will change how...
View ArticleSnapchat’s Lens Creator Rewards Program Allows AR Creators to Earn Money Each...
Snap will allow augmented reality content creators to earn money for creating popular Snapchat Lenses through its new Lens Creator Rewards program. Through this program, the creators, developers and...
View ArticlePepsi Reveals Its Logo Hidden in Rum Labels to Reclaim Its Place At the Bar
Pepsi and agency Alma received industry accolades for the 2021 "Better With Pepsi" campaign, which uncovered the brand's logo in the crumpled folds of burger wrappers from fast-food chains that don't...
View ArticleCreators Are Increasingly Lonely. Here’s Why Brands Should Care
In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. "I don't though cuz I don't even know yall," was the response, making it clear that she is not interested in...
View ArticleHow Publishers Are Using Gen AI to Streamline and Improve Revenue Operations
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications...
View ArticleHow SEO Agencies Are Adapting to a World Without Traditional Search
The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google's Bard and...
View ArticleHothouse’s New Head of Creative Looks to Promote the Atlanta Creator Economy
Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city's new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative,...
View ArticleIntuit Mailchimp’s Exhibition Claims Email Isn’t Dead (Despite Stating It Is)
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to...
View ArticleSubaru’s Poignant Tale Champions Access to the Outdoors for All
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many...
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