Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7833

NFL Throwbacks Show How Marketers Can Use Nostalgia to Build Brands

$
0
0
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers began their existence in 1976 clad in orange-and-white uniforms with a swashbuckling, dagger-chomping pirate on their helmets. Their roughly two decades in those uniforms began with an 0-14 record and ended with a 100-223-1 record...

Viewing all articles
Browse latest Browse all 7833

Trending Articles