Buyers Find Their Ads Still Play When the TV Is Off
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency. In...
View ArticleAmazon Brings Streaming Advertising Capabilities to More Brands
Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that...
View ArticleNBA Drops Ocean’s 11-Style Ad to Hype New In-Season Tourney
A casino in Las Vegas is ripe for a takedown, and Michael Imperioli has just the crew for the job, though these would-be thieves may have a tough time blending into the crowd. To hype its inaugural...
View ArticleNFL Throwbacks Show How Marketers Can Use Nostalgia to Build Brands
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers began their existence in 1976 clad in orange-and-white uniforms with a swashbuckling,...
View Article3 Major Ways Generative AI Is Redefining Search
The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital...
View ArticleP&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time for growth. Following several years of pandemic-driven uncertainty and faced with a...
View ArticleTechMagic Podcast: Gaming Takes Over The Sphere
In this episode, Cathy Hackl and guest host Lee Kebler discuss Hackl's visit on opening night to The Sphere in Las Vegas which launches the duo into a discussion about artificial intelligence and the...
View ArticleThe Speed of Culture Podcast: Democratizing Technology for All
On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO...
View ArticleSamsung France Shoppers Can Try On Smartwatches in Augmented Reality
Shoppers at Samsung stores throughout France can now try on the Galaxy Watch6 and Watch6 Classic smartwatches in augmented reality with a virtual try-on (VTO) experience created by AR technology...
View ArticleLost Heinz Beanz Ruin a Vacation in Delightfully Silly W+K Ad
When traveling to India, Ringo Starr reportedly packed one suitcase with his clothes and filled a second one with Heinz Beanz. Agency Wieden+Kennedy London plays on that story--and other news articles...
View ArticleWPP CEO Mark Read on the Latest Plan to Simplify GroupM
Following the announcement that it intends to merge VML Y&R and Wunderman Thompson to create VML next year, WPP will continue its $120 million (100 million pound) simplification drive within its...
View ArticleAMC Networks Brings Programmatic Ad Buying to Linear
AMC is bringing new capabilities to linear TV advertising. Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning...
View ArticleSnapchat Highlights Halloween AR Lenses From Brands
From beauty companies to movie studios, brands are celebrating Halloween on Snapchat with a variety of augmented reality experiences. Snapchat highlighted some of the content its users can experience...
View ArticleCan Chobani’s CMO Slash CPG Marketing Stereotypes?
CPG marketing is on the precipice of change as technology bears down on the category, with retail media networks revealing more about consumer buying habits. Chobani's global CMO Thomas Ranese is new...
View ArticleGoogle Lets Shoppers Try On Hair Color, Foundation in AR
To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With...
View ArticleWoke Isn’t a Bad Word in Marketing After All
It isn't the term "woke" that cost Target and Bud Light a bunch of money in 2023: It was those brands' failure to stand by their commitments to social causes. At the Association of National...
View ArticleMicrosoft Appoints New CMO as It Focuses on the ‘Era of AI’
After a 32-year run, Microsoft's chief marketing officer Chris Capossela is stepping down, as this "new era of AI is upon us," according to a message to employees from Microsoft CEO Satya Nadella. Top...
View ArticleWhen It Comes to Martech, a Single Tool Is Never Enough
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing...
View ArticleRobert De Niro and Asa Butterfield Form an Unlikely Friendship in Uber One...
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The...
View ArticleUnilever Brings Back the CMO Role—Here’s Why
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world's biggest advertisers, has...
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