As celebrity Super Bowl endorsers go, Stephen Colbert is somewhat unique because he's actually funny. He's amusing even in the few seconds of the teaser below for his Wonderful Pistachios ad airing on the Feb. 2 game. (These teasers, as we've learned lately, are not always terribly enjoyable.)
Just to be safe, though, the brand has also rolled out several minutes of a behind-the-scenes Colbert Q&A, also posted below. He doesn't reveal much about the ad, but does say: "I'm in it three times, and one of me is edible." Judging by the teaser, he may also have a co-star in the finished spot. But just who is that squawking off-camera beast?