Like it or not, you can't escape holiday cheer everywhere you go. Maybe you've already taken care of your shopping, too. But have you ever heard Christmas music coming from the very machines responsible for draining your bank account in the name of joy?
Holiday shoppers at German supermarket Edeka have. In the stunt below, checkout clerks are seen scanning items so their registers beep and chirp just the right notes to play "Jingle Bells"—complete with a beatboxing percussion soloist.
The video, titled "Kassensymphonie" ("Checkout Symphony"), was done by Jung von Matt and has already amassed over 11 million views on YouTube. It's not the only viral hit for this client/agency combo, who also did the incredibly weird "Supergeil" video earlier this year.
CREDITS
Client: Edeka
Creative Agency: Jung von Matt/Alster
Executive Creative Director: Jens Pfau
Managing Director: Peter Ströh
Creative Director: Robert Herter
Copywriter: Anna Lichnog, Kyra Nenz
Art Director: Thimon Machatzke
Accounting: Patrick Hammer, Florian Laufenberg
Production: Markenfilm Crossing GmbH
Director: Kai Sehr
Camera: Björn Knechtle
Marketing EDEKA: Claas Meineke, Anja Tirtey, Julia Hisserich