Instagram’s Emoji Slider Sticker Added a New Element to Polling Friends and...
Instagram users now have a new way to solicit opinions from their friends and followers. The Facebook-owned photo- and video-sharing network introduced its emoji slider sticker, which enables users to...
View ArticleHow Brands and TV Networks Are Planning to Capitalize on Royal Wedding Fervor
The heavily anticipated royal wedding of Prince Harry and Meghan Markle is just two weeks away and we can expect viewing parties aplenty. The real party though will be the windfall for companies with...
View ArticleKiwi Shoe Polish Tracked Down the Shoes of Famous Figures and Told Their...
Muhammad Ali, Ernest Hemingway, Amelia Earhart and Abraham Lincoln all made their mark on history and left the world with big shoes to fill--but whatever happened to their actual shoes? Shoe polish...
View ArticleWhy Live Video is the Apex of the TV-Digital Convergence
The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we've seen Twitter unveil a slate of livestreaming programs, coupled with new video...
View ArticleBrands Are Creating Virtual Influencers, Which Could Make the Kardashians a...
We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still...
View ArticleInstagram: Here’s How to Use the Emoji Slider Sticker
Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide...
View ArticleWorkplace by Facebook Released a Microsoft Installer Package for Workplace Chat
Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and...
View ArticleThe One Show Disqualifies Acclaimed Project on Russian Election Meddling Due...
Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via...
View ArticleGoogle’s Latest Updates to Its Assistant Are Creepy—and Exactly What We Asked...
The Google Assistant might finally jump ahead of Amazon's Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google's new AI assistant sounds exactly like human...
View ArticleWhat to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...
The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...
View ArticleRyan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...
View ArticleContests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
View ArticleNBC Moves Its Three Chicago Dramas to Wednesday, While SVU Shifts to Thursday
After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other...
View ArticleIs This the Most American Bratwurst Ad Ever? Tammy at Johnsonville Sure Hopes So
The phrase "how the sausage gets made" isn't usually a positive expression, but Johnsonville and Droga5 turn the topic into a patriotic celebration, complete with an employee's shirt announcing, "You...
View ArticlePom Wonderful Looks at How Being Impaled by a Dolphin Can Help You Embrace...
Keen observers might notice something a tad unusual going in Pom Wonderful's latest campaign. Somehow, this guy's been impaled by a live dolphin. So, now he goes through his daily routine--taking...
View ArticleWhy Brands Need to Remember That Tech Advancements Have Unexpected Consequences
On June 29, 1956, President Dwight Eisenhower signed the Federal-Aid Highway Act of 1956, leading to the creation of America's Interstate Highway System. Finished 35 years later, one-quarter of all...
View ArticleIPG’s Amazon Lead Moves to Barkley Consulting Arm, Takes Former Employer as...
Today, Kansas City's Barkley announced the hiring of IPG veteran Jim Elms, who will hold two roles as both chief engagement officer of the indie agency and CEO of its consulting arm, FutureCast. Elms'...
View Article