5 Reasons Why Award Shows Still Resonate With Creatives
Without wishing to sound like the director's cut of a Demi Moore movie, let's start with full disclosure: I'm involved in an awards show. The Epica Awards, to be exact, which as far as I know is still...
View ArticleHow CMOs Can Navigate the C-Suite
For virtually every kind of communication, there's exclusive language. In mobile messaging, emojis convey emotions. For composers, sheet music indicates the measures and melodies. Even baseball has its...
View ArticleUber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO
After a rough 2017 and a series of brand missteps--including an investigation into workplace harassment--Uber is finding new ways to improve its brand. One way is through letting riders rate their...
View ArticleDraftKings and FanDuel Prepare to Cash In on the Supreme Court’s Ruling on...
Fantasy sports brands are about to cash in big on the Supreme Court's landmark ruling that has declared a federal law against sports betting unconstitutional. New Jersey today won a challenge against...
View ArticleThis Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and...
London-based home fashion label Buster + Punch's first film campaign follows two motorbike-riding female cyborgs--Buster and Punch--who've come from the future to eliminate plastic home fittings,...
View ArticleLinkedIn Jobs Offers a Better Read on How Well Job Seekers Meet Employers’...
LinkedIn Monday revealed two new features for LinkedIn Jobs: How You Match and 1-Click Apply. Group product manager Vidya Chandra wrote in a blog post that people browsing LinkedIn Jobs will see the...
View ArticleNBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront
It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual...
View ArticleHere’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then...
Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick the ensemble comedy up the next day. It...
View ArticleWunderman Appoints New President of Its New York Office
Global digital agency Wunderman today announced the appointment of Helder Santo as president of its flagship New York office. Santo makes the move from R/GA where he most recently served as VP, group...
View ArticleFacebook Messenger Users Can Now Report Violations Without Leaving the App
Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post...
View ArticleThe Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...
View ArticleQ&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...
View ArticleCan Anyone Compete With Facebook and Google for Small-Business Advertisers?
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...
View ArticleWith Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he...
View ArticleLong-Form Brand Films Embrace the Art of Dance to Connect With Consumers
In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...
View ArticleFox Execs Introduce ‘New Fox’ and JAZ Pods to Buyers at Upfront
Fox Broadcasting doesn't know whether it will still be a part of 21st Century Fox by this time next year--if the Disney-Fox deal closes, it will be spun off into a company called New Fox--but the...
View ArticleDentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork...
Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit....
View ArticleFacebook Just Introduced a Youth Portal for Teens
Facebook doesn't seem to be buying in to all of the studies saying that teens are leaving Facebook. The social network Tuesday introduced its Youth Portal, which it described as "a central place for...
View ArticleCampaign for 5 Gum Encourages Kids to Head Off Life Regrets
PSAs aimed at kids usually advise them to "just say no," but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should "say yes" instead. The "No Regrets" campaign...
View ArticleWhatsApp Introduced Several New Features for Groups
Facebook's continued emphasis on groups has been extended to its WhatsApp messaging application. WhatsApp announced several new features for groups in a blog post Tuesday: Group description: Group...
View Article