Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format
It's no secret that internet users aren't a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed...
View ArticleCuyana’s First Store in NYC Is the Company’s Culmination of Everything It’s...
After four years of testing pop-up shops in New York, Cuyana, a direct-to-consumer women's fashion brand, is opening its first brick-and-mortar store in the city. The store will open in Manhattan's...
View ArticleSamantha Bee Apologizes for Her Ivanka Trump Expletive as Autotrader Pulls...
Amid an advertiser and conservative backlash, Samantha Bee has apologized for calling Ivanka Trump a "feckless cunt" on last night's Full Frontal With Samantha Bee. The comment came during a Full...
View ArticleBMW’s Mini USA Launches Regional Media Review to Consolidate 127 Dealerships...
Mini USA, a BMW-owned brand, confirmed to Adweek that it launched a regional media review to be handled by the Burnett Collective. The review focuses on the retail communications of its 127 dealerships...
View ArticleGrey’s Caroline Pay Explains Why She Left the Agency World to Join Meditation...
Grey London joint CCO Caroline Pay has left the agency to join meditation app Headspace in the newly-created role of CCO, effective Sept. 4. Pay will lead Headspace's creative team across content,...
View ArticleAll Apologies: 5 Memorable Mea Culpas as Wells Fargo, Facebook and Uber Say...
If the recent crop of corporate apologies from Wells Fargo, Facebook and Uber feels like a refreshing breeze of frankness has just blown in, well, it might be time to shut the window. While the recent...
View ArticleFearless Girl Adds Grand Effie to Her Trophy Shelf
Chalk up one more for the Fearless Girl. McCann New York's campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was...
View ArticleLurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for...
While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of...
View ArticleHow Aligning With Honesty and Openness Can Preserve Brand Reputations
It's difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we're all familiar with the concept of fake news...
View ArticleKraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday--and it went viral almost instantly. As part of the...
View ArticleSheryl Sandberg: Facebook Adopted a Diverse Slate Approach to Its Board of...
Facebook chief operating officer Sheryl Sandberg said during the company's annual meeting Thursday that a diverse slate approach is being applied to populating its board of directors. In response to a...
View Article3 Predictions for Adobe’s Acquisition of Magento
If you don't already know that digital experience giant Adobe has acquired ecommerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter....
View ArticleVideo: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read...
Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce--almost literally. The two companies partnered to bring to life the "Poop-Up" shop, a pop-up in New York,...
View ArticleGoogle’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and...
As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin...
View ArticleFacebook Is Pulling the Plug on Its Trending Feature
Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the move, head of news products Alex Hardiman revealed that Trending...
View ArticleFacebook, Messenger and Instagram Released Features for LGBTQ Pride Month
Facebook released several features Friday to help people on the social network celebrate and commemorate LGBTQ Pride Month 2018, and the new effects will be available throughout the year. Searching for...
View Article5 Eye-Opening Efforts From Some of Toronto’s Leading Brand Stars
When it comes to pushing the envelope and striving for huge innovation, Madison Avenue's got nothing on Toronto. Unexpected, eye-opening approaches abound across efforts for everything from Down...
View ArticleStep Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular...
Media buyers are in the digital market to buy more than just pageviews and impressions. They want to know readers are engaged with a post, that their advertisements will feel familiar to consumers and...
View Article33 Media, Marketing and Tech Stars Who’ve Helped Make Toronto a Vibrant...
Call it T.O., the 6ix or "Toronno" (as Torontonians are apt to do), this city along the northwest shore of Lake Ontario has established itself as a vibrant, diverse creative hub across industries...
View ArticleInfographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started
It's no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that's likely to die down anytime soon. Over 50 percent of influencers...
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