Facebook Is Looking for Feedback on Purchases Made From Its Advertisers
Facebook is introducing a way for people to share feedback on transactions they concluded with advertisers, even when those purchases were consummated off the social network, such as on retailers'...
View ArticleEverything You Need to Know About the Cannes Lions’ CMO Growth Council,...
This year, during the Cannes Lions International Festival of Creativity, while many agencies are counting their gold, silver and bronze Lions, there will be a group of 25 marketing chiefs gathered...
View Article5 Can’t-Miss Panels With Brands at Cannes Lions This Year
With the Cannes Lions Festival of Creativity right around the corner, it's time to see what panels you can squeeze into your busy schedule. We're talking panels and brands that are worth stepping out...
View ArticleFacebook Has Some 2018 FIFA World Cup Russia Features of Its Own
2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday. Starting Wednesday,...
View ArticleNope, You Still Can’t Ask Google Assistant for 3 Things at Once
Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant's Multiple Actions feature for three or more actions was live based on a tweet from Google's hardware...
View ArticleJudge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late...
View ArticleA Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days
Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of...
View ArticleFlying Planes Upside Down Helps Strategy Executive Dream Up Killer...
Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. "It requires a lot of concentration and...
View ArticleAdweek Holds Second Installment of Its Executive Lab Series, Creating a...
Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from the day, as well as...
View ArticleThis Communications Firm Wants to Help Advertising Overcome Its Whiteness...
From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today's advertising...
View ArticleESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA...
Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But a new...
View ArticleQ&A: Author Avi Goldfarb on How AI Will Change the World—Without Sci-Fi Glamour
Forget what you've heard about automated paradises or dystopian robot economies. Avi Goldfarb argues that the biggest game-changer of the current wave of artificial intelligence technology will be its...
View ArticleA New Way to Say ‘Thank You’ to Co-Workers and Colleagues, From LinkedIn
LinkedIn Wednesday introduced a new way for its members to express gratitude to their co-workers and colleagues. Product manager Hermes Alvarez unveiled LinkedIn Kudos in a blog post, writing that...
View ArticleBolstered by AT&T’s Verdict, Comcast Officially Makes $65 Billion Cash Offer...
It took just 24 hours to answer any lingering questions about the extent to which AT&T's seismic court victory on Tuesday would upend the TV industry. Emboldened by the decision from U.S. District...
View ArticleSummer 2018 Drink Trends on Social Media
If you've been paying any attention to social media for the past five years, or have simply dined out, you know that the ros? craze is real. From influencers who have devoted their entire digital...
View Article10 Bold and Inspiring Campaigns That Could Win a Glass Lion at Cannes
Now in its fourth year, the Glass Lion: the Lion for Change continues to draw together many of the world's best campaigns confronting gender bias and stereotypes in advertising. Launched in 2015, with...
View ArticleMother’s Gay Employees Turned Their Blood Into Ink for a Shirt Demanding...
Here's a shirt you likely weren't expecting to see as an agency's celebration of LGBTQ Pride Month. Mother's New York office has created a T-shirt designed with ink that includes the blood of its gay...
View ArticleThe Blood Donations on Facebook Center Is Rolling Out in India, Bangladesh,...
Facebook is marking World Blood Donor Day Thursday with the rollout of its Blood Donations on Facebook center in India, Bangladesh and Pakistan. Blood Donations on Facebook enables users in those...
View ArticleIs the New Air Jordan Documentary a Glimpse at the Future of Brand Content?
There's a moment in the first few minutes of the new movie Unbanned: The Legend of AJ1 that paints a truly bleak picture of what the National Basketball Association was like a generation ago. Today, of...
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