Facebook Launched Its Level Up Program for New Gaming Content Creators
Facebook's Gaming Creator Pilot Program officially launched in January with the goal of helping video game content creators grow an audience on the social network. Now, Facebook revealed a Level Up...
View ArticleSeatGeek Has Begun Selling Tickets Directly via Snapchat
Mobile-focused ticketing platform SeatGeek became the first company to sell tickets directly via Snapchat when it offered seats to a Major League Soccer match directly via the messaging application...
View ArticleCoke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan
Advertisers may be known for jumping on just about every major holiday, but Ramadan has traditionally been an exception--likely because, as a month dedicated to fasting and self-denial, it represents...
View ArticleBudweiser Campaign Champions Epic Underdog Vegas Golden Knights
A new spot by Budweiser is a heartwarming reminder you don't have to take home the trophy to be a winner. Now that the NHL season has drawn to a close, Budweiser is raising a glass to the Vegas Golden...
View ArticlePaypal Built An Artist-Created Pop-Up Bodega Shop In SoHo To Show How People...
Interested in commerce? Executives from Zappos, Facebook and other companies will be speaking at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. PayPal is opening a temporary...
View ArticleNasty Ocean Pollution Gets the Pretty Tourism Treatment for World Oceans Day
A sobering statistic about ocean pollution: By 2050, there will be more plastic and trash in the world's oceans than fish. Today, on World Oceans Day, Brooklyn-based indie Conquistadors created a...
View ArticleVerizon Gets a New CEO as the Race to 5G Heats Up
Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country's biggest cell carrier announced on Friday that its current chief technology...
View ArticleMacy’s Looks Internally to Find Next Big Influencer Campaign
When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is...
View ArticleFacebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require...
View ArticleHere’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian...
View ArticleBeats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin...
There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a...
View ArticleThe CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent
The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional...
View ArticlePublishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple...
View ArticleWhy Bozoma Saint John Left Uber After One Year to Become CMO of Ari Emanuel’s...
Longtime marketing veteran Bozoma Saint John, who will be speaking at next week's Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top...
View ArticleHow Artificial Intelligence Is Changing the Healthcare Industry
A growing number of startups are beginning to use artificial intelligence to improve--and in some ways upend--the healthcare industry. And that might be as simple as a diagnosing a cough or as complex...
View ArticleInfographic: Marketers Need to Stop Pandering to Millennials
With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will hurt your brand's image,...
View ArticleQ&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity
Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace--from data strategy to...
View ArticleFuturist Faith Popcorn Explains Why Marketers Should Care About the Future of...
Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is...
View Article4 Ways Marketers Can Make Their Customer Data Informative and Inspiring
Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don't have first-party data, you...
View ArticleCondom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached World
You won't see much skin in Sid Lee's futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found. Instead, we get a moody sci-fi scenario about...
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