The Unstereotype Alliance Celebrates a Year of Fighting Discrimination in...
The Unstereotype Alliance, convened by UN Women--an initiative that aims to stop the perpetuation of harmful stereotypes in advertising--just celebrated its first anniversary at Cannes. The Alliance...
View ArticleNintendo and Super Smash Bros. Led E3 Chatter on Twitter
The Electronic Entertainment Expo (E3) took place June 12-14 in Los Angeles. With the conference now over, Twitter revealed the games and topics that were tweeted about most during the event. In a...
View ArticleResearch Shows Better Allocation of Marketing Spend Could Lead to $45 Billion...
Advertisers are probably missing out on a whole lot of money by not optimizing their advertising budgets. According to new research revealed at the Cannes Lions International Festival of Creativity...
View ArticlePodcast Metrics Are Still the Wild West—But Networks Are Moving to Change That
Podcasts are a burgeoning medium, but when it comes to tracking podcast downloads and listens, it's still a bit of a free-for-all. There is currently no uniform system for accurately gauging a...
View ArticleHow Publishers Can Compete With the Facebook-Google Duopoly
As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady...
View ArticlePeter Fonda Apologizes for Suggesting Baron Trump Should Be Put ‘in a Cage...
After near-universal condemnation, actor Peter Fonda has apologized for a tweet suggesting President Trump's 12-year-old son Baron should be put "in a cage with pedophiles." In all caps Tuesday, Fonda...
View ArticleArby’s Made the World’s Smallest and Largest OOH Ads to Announce That It...
When you walk into any Arby's location from here on out and order a soda, you won't be asked if Pepsi is OK when you order a Coke. The fast food chain has officially swapped Pepsi beverages for...
View Article3 Reasons Why Audio Will Conquer Social Media
Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read...
View ArticleEngagement Once Gave Life to the Internet. Now, It’s Killing It
I'm old enough to remember the "Punch the Monkey" banners that were around in the late '90s. For those who don't, these were horizontal display ads featuring an animated monkey going back and forth,...
View ArticleSoccer Helps a 6-Year Old Migrant Make New Friends in UNICEF’s Heartwarming PSA
Getting to safety is just one challenge for some 50 million refugee and migrant children around the world. After that, they have to settle into their new lives--and face a new set of obstacles. A new...
View ArticleBurger King Russia Nixes Ad That Promises Free Whoppers to Women Impregnated...
Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoopers--and cold hard cash. On the brand's VK--a...
View ArticleInstagram: Here’s How to Create a Channel on IGTV
Instagram launched IGTV, a new video tab within the main Instagram application (a separate IGTV app is coming soon). IGTV lets you share videos up to one hour long, but you'll need to create an IGTV...
View ArticleMars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a...
Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek's Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars. Clarke had much...
View ArticleReprise Brings a Little Taste of Cannes to New York’s Rising Creatives,...
OK, so the French Riviera was not the backdrop for this scene, no Lions were handed out, none of the celebrity speakers making their rounds at Cannes, like Issa Rae, Thandie Newton, Conan O'Brien and...
View Article3 Ways to Determine if Music Festival Sponsorship Is Worthwhile for Your Brand
While Beyonce's epic performance solidified Coachella's cool status on the national stage, it's not the only show in town. Other regional summer music festivals like EDC, Bonnaroo and Firefly take...
View ArticlePaul McCartney Revisits His Childhood Home During Joyful, Emotional Carpool...
Since Carpool Karaoke first became a viral sensation more than two years ago, it seemed as if the Late Late Show and host James Corden would never be able to top their iconic January 2016 segment with...
View ArticleEssence Adds Creative Agency Veteran to Its NBCUniversal Account Team
Essence, a global data- and measurement-driven media agency that's part of WPP's GroupM, found a leader for its NBCUniversal account team with an extensive background at creative agencies. Josh Mandel...
View ArticleThe 5 Most Inspiring Short Films at the Cannes New Directors’ Showcase...
CANNES, France--Typically, the Cannes Lions Festival of Creativity's New Directors' Showcase (NDS) is presented by Publicis Groupe's Saatchi & Saatchi. Given Publicis' decision to send just 84...
View ArticleHere’s How Many People Have Streamed the World Cup So Far
New streaming data shows that while millions of people want to tune in to the World Cup, not all of them are successful at doing so. During the course of this week's first 20 games, a total of 486...
View Article4 Campaigns Where Healthcare Embraced Humor
A life-altering health challenge is nothing to laugh about. Until there's nothing left to do but laugh, that is. For years, healthcare marketers have worked to perfect demonstrating their empathy and...
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