Instagram Quietly Began Testing Instagram Lite in Mexico
Facebook did it, Messenger did it, and now it's Instagram's turn to go Lite. Facebook confirmed that it began testing Instagram Lite in Mexico this week, with the aim of bringing the slimmed-down...
View ArticleThe Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
There is a secret that your media salesperson doesn't want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential...
View ArticleFruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who...
Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash--along...
View ArticleHow ‘The Talk’ Showed, Finally, That Black Girls Cannes
Last Friday in Cannes, P&G won two Grand Prix awards in film, including one for "The Talk." Through the cheers and bright lights, I made my way to the stage along with others to accept the award on...
View ArticleExpectations vs Reality: Cannes Tried to Address Sexism, But Those Talks...
Throughout history, the French have been leaders in innovation, invention and social change. Antibiotics, aspirin and the cure for TB. Taxi cabs, hairdryers and binoculars. Jeans, raincoats and the...
View ArticleInside Google’s Mission to Inspire—and Hire—Diverse Creatives at Cannes Using...
It's rare to hear a company take to task its past work, especially at the Cannes Lions Festival of Creativity. But that's exactly what Google executives did during the kickoff breakfast for the...
View ArticleTwitter Gets Another Head of Product as Part of a Reorganization
Twitter CEO Jack Dorsey unveiled a comprehensive reorganization, highlighted by general manager of video and former Periscope CEO Kayvon Beykpour succeeding GM, consumer product and engineering group...
View ArticleThis Lovable Aardman Animation Is a Cautionary Tale and a ‘Dam’ Good Lesson
Dammy, a Canadian beaver, learns vital safety lessons in this tuneful Aardman-animated video from Ontario Power Generation. Our anthropomorphized hero--his big, flat tail jutting out from the seat of...
View ArticleThe Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a...
If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a...
View Article85% of Conservatives Believe Social Networks Censor Political Speech,...
Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that...
View ArticleCalifornia Lawmakers Pass Sweeping Online Privacy Legislation
California has passed a new law that will will give state residents the most sweeping online privacy rights in the nation--and hand tech companies some of the strictest rules in the process. State...
View ArticleMusic Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
View ArticleOf Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleHow Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded...
Unique funding models for entertainment is nothing new. From brand integration to brands partially or fully-funding content, there is no shortage of money to put towards productions. Additionally,...
View ArticleCoverGirl Thanks the Many in New Ad That Celebrates Inclusive Foundation Line
For the longest time, multicultural women and their skin weren't necessarily catered to in the makeup world, especially as it related to foundation. So CoverGirl, in an ever-changing landscape of...
View Article