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Marshmallow Easter Treat Peeps Gets Social
While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and birdhouses? Riffing off...
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Use Cool Whip Frosting, and Stop One More Cake From Being Abused
A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a PSA on behalf of the "millions of...
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Our Selection of the Most Eye-Catching Ads on Billboards [Updated]
The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as a support to broader TV or radio...
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Ad of the Day: Oreo
It's not quite Life of Pi. You're sitting, stranded at sea, in a lifeboat with your best friend, who you don't really even like that much, but he's the only other person around, so you'll go with what...
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Scott Oelkers and Hatsune Miku, Together at Last in Crazy Video From Domino's...
Have you heard of Hatsune Miku? Perhaps not, but Domino's sure has. Here's a hint: She's one of Japan's biggest stars. More precisely, she is a holographic avatar created for a "singing synthesizer...
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Gatorade Looks Back at Its Impressive History Once Again in New Ad
If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965...
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Consumers Visit Retailers, Then Go Online for Cheaper Sources
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon). But...
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Ad of the Day: Carlsberg
Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people. Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds (or...
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Taco Bell Explodes in Your Face With 3-D Cinema Spot
Doritos go boom on the big screen! Never mind what they do when they land in your belly. As part of an all-out commercial assault for its newest hybrid taco, Taco Bell has created the first 3-D...
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Lucky the Leprechaun to Waldo the Wizard: The Evolution of Lucky Charms
Leprechauns are creepy, whether they're starring in a horror movie or plastered on the front of a cereal box. There's no telling if that's why General Mills briefly tried another mascot, called Waldo...
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When Airlines All Look Alike, What's a Marketer to Do?
If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another way, it’s...
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Oreo Wraps Up Cookie vs. Creme Campaign With Dozens of Goofy Videos
Cookie or creme? Perhaps not surprisingly, Oreo says it's both. Following the "Whisper Fight" Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the "Life...
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Ad of the Day: Orangina
Four out of five doctors agree that advertisers loves statistics, because consumers tend to believe them, even when they're meaningless. Now, Orangina's latest campaign from Fred & Farid presents...
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Miller Lite Gives You Friends With Benefits
IDEA: You always have a good time out on the town with your friends. But if one of them were a celebrity, things might be a little more interesting. Grooving with Questlove, laughing with (or at) Ken...
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Mountain Dew Makes the Best Ad Ever With a Violent Talking Goat
Piss off, dancing Shetland pony and Mr. Wolfdog. This is the Year of the Goat in advertising. Tyler, The Creator, the leader of hip-hop collective Odd Future, directs and provides the raspy voice of...
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Ad of the Day: Milano Cookies
The slogan in this new ad for Pepperidge Farm's Milano cookies is "My yummy secret," which is either the title of an article in Ladies Home Journal or a late-night movie on Cinemax. The ad itself,...
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Heidi Klum Is Mrs. Robinson in Carl's Jr.'s Weird Spoof of The Graduate
Heidi Klum is the latest person who doesn't eat Hardee's/Carl's Jr. to film an ad for the fast-food chain. The spot, from 72andSunny, which spoofs The Graduate for whatever reason, has Klum chowing...
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Driving School: Director Peter Atencio on Pepsi's Wildly Popular Jeff Gordon...
Pepsi stormed YouTube last week with one of the year's most popular videos: a clip featuring Jeff Gordon, in disguise, taking a car salesman on the most frightening test drive of his life. The video...
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British Restaurant Bakes Customer Stories Directly on Its Dinner Plates
In our age of virtual sharing gone berserk, here's a refreshingly tactile effort by a British ad agency. For new restaurant Dishoom, OgilvyOne U.K. is collecting customer stories through the Internet...
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Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook
As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the...
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