True Detective Looks to Rediscover Its Mojo in Its First Trailer for Season 3
Few shows in recent memory have managed to hit both the euphoric highs and dismaying lows of HBO's True Detective. Creator Nic Pizzolatto followed the show's critically-acclaimed debut season in 2014,...
View ArticleWhatsApp: Here’s How to Change Your About Message
Did you know that WhatsApp allows you to change your "About" message so that you can share more about yourself (or what you're currently up to) with your contacts? Our guide will show you how this is...
View ArticleForget Ted Talks: The Richards Group Wants University Students to Tune In to...
The Richards Group and the University of Texas are bringing real-world lessons to advertising students nationwide through a reimagining of the popular Ted Talks lecture series. Launched ahead of the...
View ArticleHow to Keep B2B Marketing Simple and Focused
Since I started in media over 20 years ago, I've been hearing the same thing from my B2B clients: "I can't prove our efforts are having any impact on the business." Or to quote the overused Wanamaker...
View ArticleFacebook Cracked Down on Myanmar Military Accounts and Content
Facebook's efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and...
View ArticleSnapchat’s Latest Ecommerce Play Sells Out Again—This Time With Adidas
Snapchat looks like it's turning into a sneakerhead's new favorite ecommerce store. The company partnered with Adidas and Darkstore to pre-release a new style of the Falcon W shoe on Aug. 21. However,...
View Article5 Tips for Winning Over Social Media Clients
Few industries are more competitive at the moment than social media marketing. Agencies are popping up left and right, and it's often difficult for newer ones to generate enough business to keep the...
View Article’90s Kids Can Soon Stream Their Favorite Nickelodeon Shows for $5.99 a Month
Your favorite Nickelodeon childhood shows from the '90s will soon be streamable. Video aggregation platform VRV is partnering with Nickelodeon to put a rotation of popular '90s shows on the platform...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, August 2018
For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this fourth installment of "YouTube Trends of the Moment for Savvy Advertisers," Earnest...
View ArticleHere’s Why Wednesday Might Be the Best Night for TV Advertising
Audiences watch TV on Sundays more than any night of the week, but Wednesday offers the best return on investment for TV advertisers. Thanks to a combination of ad pricing, better consumer attention...
View ArticleWhatsApp: Here’s How to Turn Off Read Receipts
Did you know that WhatsApp allows you to turn off read receipts so that other users won't know when you've read their messages? Our guide will show you how this is done. Note: These screenshots were...
View ArticleThis Wonderfully Shot Ad Celebrates the Power of Imagination (and Crazy-Fast...
Whether you spent your youth playing video games in the '80s, '90s or even more recently, one thing that's consistent is that you never remember what, by modern standards, were chunky pixels and muddy...
View ArticleThe NFL Taps Activision Blizzard’s Tim Ellis to Be Its New CMO
The NFL is adding to its team, announcing Mark Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc. (the video game holding company behind...
View ArticleHow to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos
Over the last 20 years, one of the constants that I observed in my work with major retailers to establish customer loyalty is a consistent five- to seven-point decline in customer satisfaction...
View ArticleHBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already...
HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the...
View ArticleAd Buyers Now Have Access to Viewing Data Up to One Day After a Show Is Recorded
Third-party processors are now privy to the shows you watch after you record them. In addition to capturing information from households and people who watch live programming, Nielsen's live-plus-1 data...
View ArticleTwo Creatives Turned Every Period on Popsugar Into a Pop-up Tip for Spotting...
Taking over a website is nothing new, but for two creative directors, their message is personal. Doner ECD Brad Emmett and ACD Mark Adler are both skin cancer survivors and looked to influential...
View ArticleThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honor
Oregon's frontier mentality, to this day, is considered a badge of honor by the locals. While the rest of the world zigged, the denizens of the Beaver State zagged their own path. With the region's...
View ArticleFoursquare Will Fuel AccuWeather’s New Location-Based Recommendations
Foursquare has partnered with the weather forecasting app AccuWeather in a deal that signals the location company's latest ambitions to aggressively build out its portfolio of first- and second-party...
View ArticleShowtime and Hulu Are Partnering With Spotify for a $4.99 Student Special
Spotify is adding Showtime to its premium plan for students in the United States. The Spotify Premium for Students plan will offer Spotify Premium, Hulu with limited commercials and Showtime for a...
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