Carnival, the World’s Biggest Operator of Cruise Ships, Just Got Itself a Blimp
In the $117 billion cruise industry, Carnival Corporation is the largest operator afloat. Its 10 brands operate 102 ships that call at 700 ports and carry nearly 12 million passengers every year....
View ArticleWhatsApp: Here’s How to Turn on Two-Step Verification
Did you know WhatsApp allows you to turn on two-step verification in order to add extra security to your account? When this feature is turned on, you'll need to enter a PIN each time you register your...
View ArticleNewFronts West Coast Lineup Will Include Companies Like Snap Inc. and the Los...
The Interactive Advertising Bureau has announced the lineup for its NewFronts presentation on the West Coast. The lineup, touted by IAB as the "initial" 14 media companies that are now on board, will...
View ArticleAmazon Reportedly Planning to Launch an Ad-Supported Video Service
Amazon.com has an ad-supported TV service in the works that would be free to those who use the company's Fire TV streaming devices, The Information reported. The service is reportedly being developed...
View Article3 Areas Where Influencer Marketing Needs Further Development
In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever's Keith Weed. I believe it all comes down to that...
View ArticleInfluencers Need to Clean Up Their Act
It's a shame that there is a tendency to paint the whole influencer marketing industry with the same brush. This negatively impacts those who work very hard to create authentic content that genuinely...
View ArticleLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx’s...
Odds are, to make your dreams come true, you'll need some help--both in terms of loyal friends and a credit card or two. In a new ad starring Lin-Manuel Miranda, the creator of the pop culture...
View ArticleBack to School: What LinkedIn’s Tens of Millions of Students Are Concerned About
In the second-quarter edition of the LinkedIn Content Insights Quarterly, we discover what students on the platform have been reading, sharing and chatting about, while also looking at how incredibly...
View ArticleDroga5 Picks Up Essentia Water Creative Account Following Review
Essentia Water announced today their selection of Droga5 as its new lead creative agency of record, following a review managed by Promontory Brands. Droga5 will be tasked with executing on the brand's...
View ArticleUSA and Syfy Spoof QVC to Hawk Must-Have Purge Night Items for Their New...
There's nothing like a little shopping to help prepare for a big holiday event, especially when that holiday is Purge Night. As USA and Syfy prepare to debut their new The Purge series, a spinoff of...
View ArticleOn the Road to Brandweek: DRL CEO Nicholas Horbaczewski Discusses 5G and...
In very short order, drones have captured the imagination of consumers as a photography and video platform, potential delivery vehicles for Amazon and other retailers and a fascinating new concept of...
View ArticleElton John Isn’t the Best at Rap Battles in Snickers’ Newest Celebrity Cameo Ad
Snickers ads have played host to many of the world's most beloved eccentrics and divas, including the recently departed Aretha Franklin and (in the same 2010 ad) Liza Minnelli. Now it's Sir Elton...
View ArticleHow Good Storytelling Can Keep Your Brand in Its Branded Content
Society is obsessed with consuming and creating content--we simply can't get enough of it. Every second, there is more content being produced than ever before. In a world where attention is the most...
View Article3 Behavioral Science Principles That Can Move the Needle Forward in the...
Behavioral science is one of the most powerful disciplines for learning about human emotion and decision-making. While we know how to leverage behavioral science principles in marketing and advertising...
View ArticleWhatsApp: Here’s How to Change Your Chat Wallpaper
Did you know that WhatsApp allows you to change the wallpaper, or background, of your conversations? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp...
View ArticleOften Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To...
One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing...
View ArticleNielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season
TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe...
View ArticleThe Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During...
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely...
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